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Facebook Weakest Link – The Stone Aged Static Ads. Google+ Only Avenue To Disrupt

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There is one product that Facebook has that is impending its growth. Its ads are very primitive. The static ads by the RHD of the profiles are easily ignored with no consequence. It is a product that Google+ could attack and take advertisers away from Facebook. Tekedia thinks that if Facebook does not get this right, it will lose the revenue game.

 

Take a case in point. Last week, we ran some ads in Facebook. We got good impressions. People saw them of course, but the  click rate was poor. If we had focused on showing our brand without expecting people to click towards buying decisions, it would not have mattered.

 

In our ad that ran last week, hundreds of thousands of people saw the different five versions we had. But just few hundreds clicked. We think that Facebook click rate is poor, simply because the ads are easily ignored. For Facebook, it is good for them as they have vowed not to disturb the user experience. Unfortunately, someone has to pay to keep Facebook in business and that is where the ad system comes into play.

 

Over years, we have run many ads.  We have always focused on brand introduction, not necessarily getting people to visit the site. But that is changing and Facebook does not offer a good platform for us to execute.

 

If Google+ has a very compelling product that can get people inside the network and still allow for solid ad system, Facebook could see a shift. They made $2 billion last year on ads with this static ad. If Google+ could add some flash or dynamism, we will choose them over Facebook. We make this comment from the perspective of an ad buyer and that is what matters to us. Users may think otherwise.

Tekedia Best Global Foundations For Africa – Omidyar Network, Indigo Trust And Legatum

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Today, we just commissioned  Tekedia Technology Quarterly, which mirrors the Economist’s Magazine Technology  but focuses on technologies in Africa. We understand that in this age of global redesign, no continent or nation must be left behind. This publication will provide the world with first rate information on the technology progress in the continent. We are talking with native doctors, local bricklayers, palm wine tappers, ICT experts and indeed all areas of technology to find if there are innovations in any of the business processes or operations. We are not skewed within the European model of innovation. We are looking for patterns in even how the local people are managing erosion control. If they employ any useful technology, we report it.

As we push to move into the domain of providing this type of information, we are also examining the Foundations that are helping the African continent. While the likes of Ford Foundation, Rockefeller, Kaufman, MacArthur and others continue to help the continent, in the last few months, the radar is shifting to the speed, pragmatism and execution of Omidyar Network. Following Omidyar Network is the Legatum. Indigo Trust has also evolved to become a solid powerhouse for funding. These three institutions, global and outside of Africa, are becoming vehicles to access capital for entrepreneurship. They enable the formation of ecosystem and incubation hubs to stimulate innovation and entrepreneurship across our continent.

Omidyar Network is a philanthropic investment firm, established by iconic and legendary eBay founder Pierre Omidyar and his wife Pam. Omidyar Network is  dedicated to harnessing the power of markets to create opportunity for people to improve their lives. They invest in and help scale innovative organizations to catalyze economic, social, and political change.  They just provided the necessary funding to help create Co-Creation Hub in Nigeria. They have also supported Africa Transparency and Technology Initiative, African Leadership Academy and the Africa Awards for Entrepreneurship which is managed by Legatum. These are instruments for sustainable development and not consumptive in nature. They want to build capacity and through that way give Africans the opportunities to make themselves whole. When you see these organizations, just note that ON is somehow around them: Ushahidi, FrontlineSMS, Africa Media Initiative, Praekelt Foundation, Infonet, Sahara Reporters, Enough is Enough Nigeria and the Africa Transparency and Technology Initiative. Recall that iHub Kenya is a brainchild of Ushahidi and ON is a key player in the Ushahidi vision.

Legatum has emerged as one of the platforms for entrepreneurs to get inspired in Africa. Tekedia continues to be impressed on what they are doing in MIT through the center which they help to mentor MIT selected students on the path of entrepreneurship. Many African students have been chosen and that continues to play a major impact in whatever we hope to become. But the best we know about Legatum is the Africa Awards for Entrepreneurship. It has become a pivot that opens the hope for any African to build a sustainable business, create jobs, be honest to all stakeholders and get to the global stage.

The Indigo Trust is a grant making foundation that funds technology-driven projects to bring about social change, largely in African countries.  It was founded by Fran Perrin and now runs it with the husband William.  The Trust, one of the 18 Sainsbury Family Charitable Trusts (SFCT), focuses mainly on innovation, transparency and citizen empowerment. The Indigo Trust makes grants to African projects or programmes, or to organisations which operate at least partly in African countries. They believe that access to information for all empowers people to change their own lives and communities.  If you have visited Cameroonian Activ Spaces, this Foundation is playing a key role in what is happening there. Also, they invested in the C-Creation Hub, Nigeria.

Tekedia continues to thank all these progressive institutions that continue to offer the vistas for the next Africa. We want to wish them more opportunities in their businesses so that Africa can have more.

While Nigeria Must Follow Kenya And Launch An Open Data Initiative

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Nigeria must get serious and follow what Kenya did by launching an Open Data Initiative. We have the FOI and now is the time to get the technology to make it more open.  Instead of asking for it, we have to be ready to give it. This is very imperative as democracy demands openness and we have to lead in that domain.

 

Some highlight of the Kenya Open Data Initiative include:

The  makes public government data accessible to the people of Kenya. High quality national census data, government expenditure, parliamentary proceedings and public service locations are just a taste of what’s to come.

 

Background on Open Government Data

Governments collect, curate and store public sector information (PSI) that’s typically used for their own purposes. When this data is released, in a digital form that can be freely found and used by anyone else for their own purposes, it becomes Open Government Data or ODG. 

 

 

What kind of data are we talking about?

In Kenya, data includes: various dimensions of population data; local and national government authority expenditure; public health indicator data and statistics including hospital locations; education data such as enrollment rates and school locations; parliamentary proceedings (digital Hansard); weather information and detailed census statistics on topics such as access to electricity, water and sanitation.

 

Why is open government data important?

This data already exists, it’s already been paid for, it’s about the public and it belongs to the public. Government data is a valuable resource for users outside government. Making it open means more people can benefit from it, in more ways than the government alone can think of or support. OGD can foster a better relationship between citizens and government and between citizens and citizens – it can create economic and social value for a country, and help people make better decisions in their own lives.

 

Who uses open government data?

Users include: different departments and ministries within government; members of the public; journalist and the media; academics and researchers; policy makers; technology developers; companies and private sector service providers; international institutions and even other governments.

 

How is this different to freedom of information (FOI) or right to information (RTI)?

FOI and RTI is about citizens “pulling data” out of government on-demand. Open Government Data is about governments “pushing data” out proactively: with good ODG, you don’t have to ask, you can just use the information that’s already accessible. If the data you want is not there, you can ask the government to publish it as OGD so that everyone can benefit from it.

Fasmicro NativBit – A New Dawn In SMS-Based Mobile Subscription Business Model

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Dear Nigerian Newspaper executive,

 

Fasmicro has created a technology, NativBit for newspapers and magazines in Nigeria. It is mobile based subscription system that enables users to send SMS to a shortcode and immediately they have access to contents on their tablets. Right now, we have a demo on our own Ovim tablet. For more on this, read our blog.

 

Guardian Nigeria is the most popular apps in our appstore . More people are downloading and reading their newspapers via apps. If your newspaper or magazines needs an app, please contact info@fasmicro.com

 

There are technologies we develop: Android (our preferred because it is growing), Blackberry, Java Mobile, Apple iOS and Symbian. When we make your apps, you enjoy the following:

  1. It will be hosted free on our appstore
  2. It will be hosted free in our Google Android market
  3. We will load is automatically to all Ovim tablets so that more people will read your newspaper
  4. We will help you sync your daily contents to your readers

 

Meanwhile, if you need to get a copy of Ovim tablet, visit our site here

 

We look forward to a partnership opportunity with you.

 

Regards,

 

Fasmicro Team

Owerri, Nigeria

[Buy At Amazon] Nanotechnology and Microelectronics: Global Diffusion, Economics and Policy – 2010 IGI Global “Book Of The Year”

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This post was originally written on April 4, 2010 during the period our book made #1 on Tower Books. The book later went to receive Book of the Year award. If you have not gotten your copy, now is the time to buy one.

 

Quick access to the Book Brochure: Ekekwe Brochure

 

My new book, Nanotechnology and Microelectronics: Global Diffusion, Economics and Policy, which made it to #1 (still on #1 today) in Tower Books Top 100 Bestsellers in its category, will be out May 2010. I will be writing a detailed review of this book before the publication date. Nonetheless, for all the fans and friends who wanted to know what I have put inside the book, and why it is doing well, here is a little ‘excursion’:

 

Back Cover

“Modern technology has positioned us in the midst of a new revolution. Together, nanotechnology and microelectronics are the engines of modern commerce, and are directly or indirectly enabling numerous innovative global changes. Whenever there is advancement in their performances, a dawn emerges in the global economy bringing improvements in all areas of human endeavors.

 

Nanotechnology and Microelectronics: Global Diffusion, Economics and Policy provides comprehensive research and case studies on the issues surrounding technology transfer and diffusion, trends and developments, and economics and policies as they relate to these technologies. This book serves as a resource for academics, students, policy-makers and professionals interested in advancing their knowledge of nanotechnology and microelectronics.

Brief Description

Nanotechnology and Microelectronics: Global Diffusion, Economics and Policy provides comprehensive research and case studies on the issues surrounding technology transfer and diffusion, trends and developments, and economics and policies as they relate to these technologies. This book serves as a resource for academics, students, policy-makers and professionals interested in advancing their knowledge of nanotechnology and microelectronics.

 

Topics Covered

“Global transfer, adoption and diffusion of nanotechnology and microelectronics
Nanotechnology and microelectronics: impacts, trends, benefits, relevance and policies
Infrastructures (education, research and industry) as they relate to these technologies
Legislative frameworks and legal issues on these technological diffusion
Environment and climate issues on diffusion of these technologies
Emerging diffusion paradigm on nanotechnology and microelectronics
Virtual education, collaboration and technology flow from developed nations
Technology clusters and incubation centers
Sustainability of programs in developing and emerging nations
Roles and national technology policies as they pertain to adoption and diffusion”

Global Spread

This is a global book with more than 45 experts from 20 nations contributing

To Buy: Please visit Amazon.com

or copy and paste this link:

Book Presentations

Arrangements have been made to present this book in Austria, Hungary, Washington DC, Lagos, etc. We will post more information as they become available.

Source: www.igiglobal.com/Files/Spreadsheets/InfoSci-BooksTitleList.xls

Here is the Book Brochure Ekekwe_Brochure

Thank you very much for the support

Dr N Ekekwe

Editor: Nanotechnology and Microelectronics: Global Diffusion, Economics and Policy