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Mobile Internet Diffusion in Africa – Low Literacy Rate Is a Problem

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Africa is doing just fine in the mobility business. More people are buying phones, and mobile internet usage is expanding. But this could have been better if Africa has improved its literacy rate, say ten years ago.  Illiteracy is the #1 factor that will stymie the growth of mobile internet in Africa. People that are not educated cannot just Internet and finding a way to close that hole will require the efforts of many stakeholders.

 

We are a voice continent – we talk a lot and that is in our DNA. We are not going to start writing. Yet, the value added service companies must not depend on airtime to stay in this business. They must move to the domain of getting more Africans to use Apps and spend money on music, games, web, emails and others. That is the only paradigm that will help them reap great profits and remain profitable.

 

The profitability could compare to the dawn of the mobile era in Africa if a firm differentiates itself by offering products and services that delight the customers. This will mean bundling internet, voice, TV, music, film and others in packages. And on top of that, build interface for health management, mPayment, other other auxiliary services. They should figure out how to reduce the cost of international money transfer by expanding networks. A new dawn must evolve integrating African banks and foreign ones via phones.
Africa is the next frontier – ignore it for own business peril. It will grow even in the old media, like TV, where ITU predicts about 40% reach. McKinsey expects middle class population to add extra 50% within ten years.

 

But for mobile internet, some of these numbers may  not make sense, if the people are not educated to use it. Maybe, the telcos can see mass literacy as a way to stay in business and give a helping hand to government and NGOs.

 

The Mobile Business Roadmap in Africa – Tekedia Analysis

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When any nation gets mobile phone. that nation has got it – no going back. Africa has got it and it will not be a left over technology. Mobile phone is here to stay in the continent. We are participating – inventing and innovating, for the first time, in an emerging ecosystem. There are many Africans that have mobile phones and the rate of penetration is astonishing and fascinating.

 

The continent is young with about 55-60% of the population under 24 years (that shows Africans die younger). This youth is city liking tech-savvy change makers that can redefine the continent, if they are provided with the leadership and resources. While it took ages for technologies to diffuse from the West to Africa, now, it will take months. Invent a technology in London or Boston, expect to see that or the clone in Africa, at least, in the context of social media.

 

Internet ideas are viral because the barriers to copying or scaling is very low. Unlike steam engine or aerospace which till today, Africa has not solution, social media is simply simple. That has been the nexus while many African governments are pushing resources to enable and grow the social media sector. It is one simple way to engage and employ youth, gainfully.
The continent will play in the social media and mobility at the innovation angle. We cannot be simply users of technology. We will also create. And that means, contribute to the growth of the industry. As broadband access improves, more opportunities will open. With the near completion of the massive WACS cable that will put most of sub-Sahara Africa to the high-speed hub, a new dawn will be born.

 

We estimate new investment in ICT in coming years to be excess of $200 billion with South Africa and Nigeria as major drivers. With the penetration and growth rate of excess of 55%  in five years, Africa has demonstrated that it is ready and will participate in this new phase of economic transformation. As this Internet access improves, governance, rule of law, democracy  and freedom will follow.

 

In the next four years, Tekedia predicts that Africa will add extra 300 million mobile subscribers.  That will possibly give the continent a diffusion rate of excess of 70%. Nokia will continue to dominate the handset market, but other players like cheap Android phone could be a joker. More Africans will begin to consume data.
Telecommunication companies will have to improve services because airtime will be commodity. They must add value on top of their games. People will demand more. Businesses will move to the mobile environment and more Africans will get services on the web – news, stocks, etc.

 

We are very confident that the future of mobility is well and healthy in Africa.  While government helped with the policy, the drivers are not coming from governments. The societal energy and passion of people have provided opportunities for investors. And anyone that waits will be left out – now is the time to connect into Africa, because the opportunity is huge.

The Consulting Companies Are Coming – Get Your Ideas Right

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Few days ago, we reported that Carlyle Group has opened shop in Lagos. Today, we want to inform all that Global Insights + Solution is also there. Global Insights + Solution was founded by former VP in Intercontinental bank, Karl Omatsola. His firm specializes in strategies geared toward investment opportunities, decisions and overall risk identification and management in emerging markets. Why it is not clear that he can help startups, he is the kind of person that can provide mentoring and advisory to young founders and entrepreneurs. He was a former Director in KPMG and that experience positions him to see business and economic patterns before most of us can. So, if you can, find out if this great Nigerian company can be of help as you speedup and rampup your startups.

 

This is Global Insights + Solution

What We Do

Global Insights + Solutions is a strategy, leadership and transformation consulting firm that creates and delivers solutions to help organizations and individuals achieve elevated performance.

Our Vision

To be regarded by our clients as a trusted advisor and a premier global strategy, leadership and transformation consulting firm, creating value by providing innovative solutions to complex problems.

Our Values

Excellence, Passion, Integrity Commitment, Innovation, Collaboration

 

The Technology of Nations – Why It Means ‘Wealth of Nations’

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In 1776, Scottish economist and philosopher, Adam Smith wrote the masterpiece, ‘The Wealth of Nations’- actually ‘An Inquiry into the Nature and Causes of the Wealth of Nations”. By coincidence, the United States Declaration of Independence was adopted the same year, making the American colonies independent and thus no longer a part of the British Empire.

 

America has since evolved to dominate the old British Empire in virtually every aspect of human endeavors, except perhaps, social welfare. The Yankees figuratively were discipled by Dr. Smith who believed in free market and made his argument that ‘capitalism’ will benefit mankind than any other economic structure. He laid this foundation at the onset of industrial revolution and provided the basics for modern economics.

 

Smith made his case about the ‘invisible hand’ and why monopoly and undue and unfettered government regulations or interference in market and industry must be discouraged. He was of the opinion that prudent allocation of resources cannot happen when states dominate and over interfere.

 

In that old time, America farmers could grow cotton, but would not process it. It has to be sent to England where it would later be imported into U.S as a finished product. Understanding that this decision was not due to lack of processing ability, you will appreciate Smith’s argument that market must be free.

 

His theses were clear and were very influential; they provided the same level of fulcrum to Economics as Isaac Newton’s Mathematica Prinicipia to Physics. Or in modern times, Bill Gates’ Windows to the information economy.

 

While reading Smith’s book and understanding the time frame it was written, one cannot but appreciate the intellectual rigor in that piece. Before technology was penetrated in en mass across the regions of the world, he noted that all nations could compete at par in agricultural productivity. The reason was absence of division of labor in any subsistence farming system in the world. A farmer does everything in the farm and is not an expert in most.

 

Discounting fertile land, rain and other factors that could help farmers, all the farmers, from Africa to plantations in Alabama, the level of productivity was similar. Why? No specialization was employed in farming business at the time.

 

Fast track forward when the industrial revolution set forth. The British Empire became an engine of wealth creation through automation. It was a quintessential period of unrivalled human productivity which resulted to enormous wealth created in the empire. Technology not only helped speed process execution, it helped in division of labor.

 

Interestingly, Dr Smith had noted that except agriculture where productivity was flat because of lack of division of labor, other industries were doing just fine. And in those industries, there were organized structures which enabled division of labor. For instance in the construction industry, there were bricklayers, carpenters, painters, and so on; but a farmer was a farmer.

 

As you read through Wealth of Nations and observe the 21st century, it becomes evident that technology was so influential in the last few centuries. It has changed our structures and created a new business adaptation rules like outsourcing which is indeed a new breed of division of labor.

 

From accumulation of stock and pricing, as explained by Dr. Smith, we see today a world where technology is shaping everything in very fundamental ways for wealth creation. In this era, it has become technology as technology translates to wealth. So, nations that focus on creating, diffusing and penetrating technology will do well.

 

Why? It is about national technology DNA. The more passionate and innovative nations are triumphing at the global business scene. Give me Japan and I will give you electronics. Talk about United States, I will share biotechnology and pharmaceutical technologies, and indeed every major technology. Give me China, and I will give you green technologies.

 

So, as nations continue to compete on the technology paradigm, we see at the highest level of success measurement an embodiment captured by technology capability. When nations are understood from the lens of their Technology Readiness Index, Knowledge Economic Index, we see that countries have become technology competing nodes. In some really poor countries with no (effectual) technology, they do not have a node and are unplugged in the sphere of global wealth creation.

 

Simply, it will be difficult to separate the health of any modern economy from its technology. It goes beyond the wealth of that nation to its survivability. The most advanced nations are the technology juggernauts while the least developing economics barely record any technology penetration impact. For the latter, it is like still living in the pre-industrial age Dr. Smith discussed on agriculture and division of labor where processes were inefficient.

 

Perhaps, this explains the efficiency in developed world in both the public and private arenas. The more technologies they diffuse, the more productive they become. In other words, show me the technology and I will tell you where the nation stands in the league of countries. Interestingly, the invention of steam engine changed the world and powered the industrial revolution. The invention of transistor transformed the 20th century and is fuelling the new innovation century.

 

It seems that major scientific breakthroughs bring major great countries. Let me emphasize here that some old kingdoms that ruled the world such as the old Babylon, Roman Empire, and Pharaoh’s Egypt; there have been associated knowledge base that put them ahead. You cannot disassociate good crop production in River Nile to the mastery of Egyptians in inventing some sections of geometry for farming. Some of the old wars had been won by developing constructs that enabled efficient transportation of soldiers to battleground. There was science and nations were winning by using that knowledge.

 

In conclusion, the world has been living on technology and it is indeed defining our competitive space. As nations compete, it is technology that shapes the world with wealth as the major byproducts, in some cases. I make this case because some of the best technologies had been invented for non-wealth reasons (yes, directly). Examples include Internet and radar technologies which have created wealth and spurred commercial innovations but have military origins.

 

There could not be any more powerful way of examining national competitiveness than understanding the technology of nations. Yes, wealth has since morphed to technology and all competitions and wealth creation could as well be seen from technology viewpoint. And in this piece, I aptly replace Dr. Smith’s ‘wealth’ with ‘technology’ to have The Technology of Nations.

Founders Series: Ademola Morebise – Creator of Gistcaster and Student at FUT, Akure

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Tekedia Founders Series interviews people that are doing than talking. We mean people that are taking small risks in starting companies or beginning big ideas.We are happy to present Ademola Morebise who created Nigerian startup Gistcaster. He really likes to gist – web or mobile, bring it on.  In the process of interviewing him, we noticed that he is still a student. That makes it even very interesting. He has his goal set that if all goes the way he is planning – he will hire himself.

 

Coming from Federal University of Technology, Akure, he must be taken very serious. His colleagues will be representing Nigeria in the Microsoft Imagine Cup in U.S. From all indications, innovation is happening in the classrooms of FUTA. Why? Ademola made it clear that Gistcaster is not a Twitter or Facebook clone. Rather, it  ” is the mobile, social way to connect to the information you need based on where you are”.

 

People, here is a very promising Nigerian undergrad that hopes to create jobs and opportunities as soon as he graduates. We hope that some funds and support will get his way.

 

Tell us your name and background

I’m Ademola Morebise, native of Nigeria, citizen of the world. Everyone blames me for unleashing Gistcaster to the world!

 

I am the fourth child, first son in a nuclear family of eight (plus parents). Born and bred in Lagos, Nigeria and currently pursuing my first degree in Physics Electronics at the Federal University of Technology, Akure.

 

I read about the internet for the first time in 2001, little did I know I would later help set up businesses on it! My romance with computers started 2006, I quickly learnt HTML/CSS/JS and PHP from friends who had gone ahead of me.

 

My first venture was RiRanWo!,  supposed to be an entertainment blog, but I shut it down now to properly focus on Gistcaster.

 

Introduce us to Gistcaster and its products and services

Gistcaster is a bootstrapped internet startup that wants to instantly connect people to the information they need.

 

I started working on this statement september 2009, initially it was just a hobby, I did it for the fun of it. But I have learnt a lot from this experience and now I have started designing the blueprints for a proper company.

 

So far I have developed two products for Gistcaster.

 

The first one: Gistcaster. Gistcaster.com is the flagship product, ng.Gistcaster.com is the mobile, social tool that connects  people to the latest information around them.

 

The second one is g160: This is a SMS service that brings the latest gists to your phone via SMS.

 

Specifically, share with us how this company is doing and what your future plans are

We are not where we want to be, but we’re definately grateful to God that we are not where we were before. Everyday we work towards our vision – to instantly connect people everywhere to the information they need.

 

Your website was recently revamped. How is that helping the users?

The new Gistcaster interface makes it dead simple for our users to share and discover gists based on where they are. We removed a lot of clutter from the site, increasing accessiblity. And more goodies are on the way.

 

 

Tell us the challenges your business is facing

The challenges have been very much, the major challenge been funding and then the publicity, properly differentiating Gistcaster from the crowd of social/info networks we have around, infact once you start describing your startup as “a social…” people will cut in to say “Like Facebook?” and will expect it to work like Facebook!

 

 

Share with us how you are mitigating those challenges

I raised funds myself by working for people and I actively carry a postive brand image which I relay to everyone at every opportunity I get: Gistcaster is not a Twitter/Facebook clone. Gistcaster is the mobile, social way to connect to the information you need based on where you are.

 

 

You are a student and a CEO. How do you balance the two?

What I do is I try to do proper time management, ensure I devout time to both, because they are both important and so far God has been helping me.

 

 

What make your site different from other sites?

What makes Gistcaster different from other websites is our driving force, our vision. That’s what makes us stand out.

 

 

What are the motivational forces behind your success?

The little success I have can be easily traced to Reading, Plenty of research I carried out and networking with people much more knowledgeable than I am; and of course: I WORK, WORK, WORK AND WORK my heart out!

 

Ademola Morebise can be reached via his blog, Riranwo or follow him in Twitter: @amorebise