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South Africa Hosts Contact Centres World – J’Burg, August

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In case you are planning of building a contact centre business, there is  a conference planned in South Africa, this year.

 

Contact Centres World is Africa’s only and largest event focused on call centre excellence for enterprises.

 

Contact Centres World Africa promotes the development of call centres in Africa and is the place in where business is done.

 

Contact Centres World Africa is a multifaceted event incorporating the following features:

• 2 day conference with pre and post workshops
• Business Zone area where leading solution providers showcase
their wares.

 

Who should attend:

• Head of Contact Centre
• Head of CRM
• Customer Services Manager, Head of
Loyalty
• Help Desk Manager
• Head of Communications
• COO, CTO, CIO, CFO
• Head of Communications
• Marketing Director
• Sales Director

 

Date: 22-25 August, 2011

Venue: Sandton Convention Centre, Johannesburg, South Africa

Best Strategy to Sell Apps in Nigeria – A Look at Buzz City Suggestions

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With the lifting of the “ban” by Google to allow most African developers to sell their apps in the Android Market, the next phase is: how will you do that?

To answer that question, we refer to an article by Buzz City where they have listed the following options, which we have added and added immediate pay:

  • Try and Buy – In this model, you give people to use the app and after a certain period, either they buy or they lose it. Accordingly to the author, this is the most popular technique.
  • Virtual goods – Here, you spend real cash to get digital assets.
  • Mobile ads – You are not interested in asking people to pay. But you are open to open the product to advertisers who will pay you and then show ads to the users
  • Mobile rewards – You can still use the product if you can do surveys and other things of value
  • Upgrades – Give the product and later when they are hooked, you can ask for payment during upgrade
  • Cross Selling – You use the hot app to promote the laggard.
  • Immediate pay – Here, you ask the people to simply pay to own the product.
  • The mix – You try all these options

The key point here is that developers must be very creative in this business. Nigerians may not see the value of digital goods, but you cannot afford to give them free. Our suggestions are: Immediate Pay or Try and Buy.

The market is still evolving and any revenue you get will go a lot way. Other methods are not matured for Nigeria. So just price the product affordable enough for people to buy. Alternatively, give them a trial period.

What is The Right Mix for Your Business? Every Startup Must Evaluate These Options

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We identify three main classes and their composites

 

Your business can sell to consumers (B2C), or to another business (B2B), or to government (B2G) or a concatenation of them. So you can have B2B2C and B2B2G2C. The key differences are as follows:

 

B2C is traditionally:

  • Focused on mass marketing
  • Product-driven,
  • Aimed at maximizing the value of the transaction
  • A creator of brand loyalty through repetition and imagery
  • Reliant on merchandising and extensive marketing investment, social networking, and good public relations for reach and brand building

 

B2B is viewed to be:

  • Relationship-driven
  • Focused on maximizing the value of the relationship
  • Focused on a small target market
  • A multi-step buying process with a longer sales cycle
  • A system that creates brand loyalty through personal relationships
  • A system that uses educational and awareness building activities
  • A system that leverages rational buying decisions based on business value

B2G is simply B2B but the customer is a government entity

 

B2B2C blends B2C and B2B:

  • A multi-step buying process with a longer sales cycle
  • A system that leverages rational buying decisions based on business value
  • Focused on a small target market
  • Aimed at maximizing the value of the transaction
  • A creator of brand loyalty through repetition and imagery
  • Reliant on merchandising and extensive marketing investment, social networking, and good public relations for reach and brand building

The key to success is deciding where to play. In some markets, the best is consumer, while in others, it could be government. While developing your plan, know whom your customers will be.

The Dyanamics of Mobile Apps and Stores – Operators Need to Partner with Content Providers

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Operators such as MTN, Airtel, Glo, Etisalat, Orange, Vodafone are looking to expanding Africa operations by launching app stores.  This is an phase for these telcos and players. They need to go into partnerships with content providers to offer services such as cloud computing, solutions for small and medium enterprises and to provide rich content in terms of music, gaming, entertainment and news. Why? The era of air time only revenue is going!

 

It is no longer about selling airtime, but bundling airtime with products and services. These can range from app stores and music to value-added services like m-learning and m-health. A good example of business information services extending their reach from print media to mobile is directory services. Yellow Pages search brings the ability to find products or services in consumers’ neighbourhoods by any of hundreds of categories, from attorneys to garden services to huts. Targeted businesses can then be contacted telephonically or via SMS, and also navigated to.

 

Users demand accurate, relevant local search results and a seamless ‘find, locate and communicate’ experience. Direct integration allows users to call, make bookings, navigate and share locations and routes via Facebook and Twitter, SMS and email.

 

 

Better Tools For the Knowledge Economy

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The legendary Peter Drucker, the Father of Management, stated these iconic words: ‘the best way to predict the future is to create it’. The building theory is that when nations and firms have control over many future variables, they have more chances to succeed. And creating that future requires constant new knowledge in the ever dynamic world.

 

As Dr. Drucker saw it more than half a century ago when he coined the term ‘knowledge worker’, it was very evident that the most important factor to building a new world will be the knowledge. In other words, the world has to move beyond the classical theory of factors of production where land, labor, and capital were very formidable in the lives of firms to one where knowledge would be most important.

 

A knowledge that is so potent that it can disrupt markets by creating new products and services as well as bringing new class of consumers by meeting their needs and perceptions. Developing that knowledge capability positions nations and firms to have better competitiveness. It is doing the business of human existence cheaply and efficiently through technologies engineered and managed by the new class of workers.

As nations develop these workers, they improve their productivity and over time they will develop knowledge comparative advantages through clusters of brain powers. Positioning to tap these clusters, ‘outsourcing’ was born, not necessarily because of the relative cheaper labor, but because there is knowledge capacity to do the job by the ‘outsourcee’.

 

In essence, knowledge brings readiness and satisfies that elemental factor for location and localization of industries-labor. Unlike the industrial labor, this labor is more mobile, adaptive and agile, and has a nucleus of brainpower, instead of muscles.

 

With the advent of Internet, nations become conduits of knowledge, having the power to become richer by selling and buying knowledge. America exports knowledge management, but buys knowledge IT skills in India, making knowledge both a tool and a product.

 

Gradually, but noticeably, new firms that have small land, labor and capital became disrupters in markets as the likes of Microsoft created a new industry and Google redesigned that industry with Facebook working to re-emerge it.

 

The knowledge leads to a new society. We have already seen the effects as citizens willingly share private information to the public. Citizens are more active in news generation and consumption. A society that embraces change in continuity and innovation within time-tested practices is what we have. Industries exist, but within them, we have remade them.

 

In the knowledge economy, knowledge is a product which must be managed just as other factors of production. Under this construct, we discuss the economy of knowledge. When used in the context of a knowledge based economy, knowledge becomes the technologies that enable new creation. Under these two definitions, knowledge has a duality: tool and product.

 

Most of the economic theories in use today were formulated during the industrial economy. Unfortunately, despite the transition from industrial to knowledge economy in most economies, those theories are still in use. Increasingly, the work of economists in understanding the direction of global economy has been difficult as boom and bust have become very cyclical with no end in sight. One main explanation is that the rules and practices of economics and management are still anchored on industrial economy and cannot align with the new economic system.

 

You can neither measure nor understand the knowledge economy with the tools developed for industrial economy.

 

We have seen disproportionate failures of regulators to prevent chaos in the world economic system. From mortgage crises to EU debt crises, one reality is that the world has become very complex to be properly vetted and understood. The challenge is not the regulation, but the tools which are used in doing it.

 

Yet, new economic structures will emerge in the future. If we cannot manage the knowledge economy; what will happen in subsequent ones? Governments need to fund the development of new economic tools which will stay ahead of economic transformations as technology enables new global innovations.

author/ndubuisi ekekwe