Rekt Drinks, the energy and sparkling drink brand tied to the $REKT memecoin on Base has rolled out into Waitrose stores across the UK and online this April.
You can now pick up products like Rekt Moon Crush White Peach Sparkling Water (4x330ml packs) in physical Waitrose locations or via their website. The big hook is the on-chain rewards: buy a 4-pack, peel the sticker for a code, and claim $REKT tokens directly through the Base app. Users are already posting about their first in-store purchases and easy claims.
This continues Rekt’s push into mainstream retail, they’ve been in places like Amazon US, and there are collabs with brands like Moonbirds. It’s a real-world bridge for the crypto community—turning drink purchases into on-chain utility on Base.
Inscription-Based Launchpad on MegaETH
The first inscription-style launchpad on MegaETH; the high-performance Ethereum L2 aiming for real-time speeds with 100k+ TPS, went live today. It’s BTC-OG-inspired inscriptions but runs on an EVM-compatible chain. You need an EVM wallet + bridged ETH to MegaETH.
Mints are cheap ~50-cent level entry, though exact pricing can vary by project and supply. Tokens can trade right after mint-out on platforms like Kumbaya. Public mint is open with bulk options up to 100x, and the contract is verified. The launchpad itself supports inscription-style fair launches with liquidity allocation. MegaETH positions itself as real-time Ethereum with ultra-low latency, so this brings the fun, accessible vibe of Bitcoin inscriptions like Ordinals to a fast EVM environment.
This is a meaningful step in mainstream retail adoption for a crypto-native brand. Waitrose is a premium UK supermarket chain known for higher-end shoppers, so placement alongside established drinks signals legitimacy beyond crypto circles. Early user reports show quick in-store purchases and seamless claims. Similar past rollouts drove strong promotional sales, sometimes 30x industry benchmarks during campaigns.
Users are already posting photos of first buys and claims, creating organic buzz. Rewards tie physical purchases directly to $REKT on Base. This lowers the barrier for non-crypto users to interact with blockchain. Rekt has a history of drink-to-earn mechanics turning buyers into holders and advocates—past drops generated millions in views, community growth, and points that fed into $REKT distribution.
Rekt already hit 1M+ cans sold in its first year, with rapid sell-outs. UK expansion + rewards could accelerate this, especially if it leads to more shelf space or repeat buys. Revenue share reportedly funds $REKT repurchases. Past performance showed massive community-driven growth. Demonstrates how memecoin and brand projects can bridge IRL products with on-chain rewards, potentially inspiring others.
Early community chatter shows interest in the BTC OG feel on a fast chain, with some defensive responses to FUD around supply, fees, and platform incentives. On MegaETH: As one of the first notable primitives launching, it could drive initial test transactions, wallet onboarding, and awareness for the L2. MegaETH aims for consumer, gaming and DeFi use cases where speed matters.
Successful launchpad activity could help bootstrap liquidity, projects, and TVL on a chain still building momentum post its own mainnet phases. If it delivers low-fee, high-speed inscriptions + trading, it differentiates MegaETH from other L2s. The team emphasizes it’s a platform with fees supporting buybacks and burns and creator allocations. Early mint dynamics and supply discussions could influence token value.
Positive if it leads to sustained project deployments; risk of dilution or hype fade if volume doesn’t follow. Brings inscription culture to high-throughput EVM, potentially enabling new primitives. Could test MegaETH’s claims on performance under load. New launchpads often see initial hype followed by volatility; technical hiccups; and competition from established launch tools.
Rekt and Waitrose partnership is a real-world adoption win—turning crypto culture into supermarket shelves and everyday claims, which could compound $REKT’s brand strength and utility. Etch/MegaETH is an on-chain experimentation play—testing accessible launches on a speed-focused L2, with potential to grow the ecosystem if it gains traction. Both exemplify crypto bleeding into mainstream and technical innovation.











