The Basic Unit of Business [Podcast]

This lecture presents a compelling argument for trust as the foundational and most basic unit of any business endeavour. Drawing a clear analogy to the biological cell, it explains how trust underpins all business operations, from the initial handshake of a transaction to the ongoing relationship with customers, suppliers, employees, investors, and even government regulators.

Businesses are seen as organic systems designed to solve societal problems by connecting demand with supply. However, this connection, and indeed the very existence and efficiency of a business, hinges entirely on the presence and maintenance of trust. The absence or loss of trust is depicted as a fatal blow, leading to the demise of the business, much like the death of an organism when its cells fail. The lecture emphasizes that building and nurturing trust across all stakeholder relationships is not merely a desirable trait but an absolute prerequisite for a company’s sustainability, competitiveness, and capacity to deliver value.

The video is available at Blucera but you can read the Tekedia AI Companion summary here.

About Tekedia Daily

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How To Listen to Tekedia Daily

At Blucera, home of Blucera WinGPT (AI personal educator and coach), eVault Legal Custodial services (store vital personal, family and business documents securely), business tools to grow enterprises, and global archives of Tekedia courses and libraries, Ndubuisi Ekekwe podcasts every week day. Some Tekedia Institute programs offer bonus access to Tekedia Daily or one can register at Blucera for the podcast.

• Postcast Catalogue: Tekedia Daily
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