Have confidence and do not feel apologetic for telling potential customers about your products. Because your products are great, not making those customers aware of them is denying them the opportunity to use the best – and that is NOT fair.
Change your attitude to sales, and improve your business.
See sales as a call to duty with a higher purpose to do good by making people aware of the best products. I hope you have the best products.
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“Buy my grandma’s yam”, I said those days in Oriendu Market in Ovim. That was noble because it would be unfair not giving customers the chance to buy the best yam in the market.
Change your attitude to sales, and improve your business.
Comment on LinkedIn Feed
Comment 1: A significant percentage of sales success is based on the attitude of the sales person. The right attitude backed with effort often yield positive result.
While there is room for product appraisal, negative thoughts about why people won’t buy your product affects sales and kills the product faster than external criticism.
The world is big enough and every product has its market. Today, people sell the gift of nothing, perfume that smells like dirt, and other products you would “think” customers wouldn’t buy. Build the confidence to sell your products.
“Change your attitude to sales, and improve your business” is the key takeout for me.
Comment 2: Uwa bu afia. The world is a market.
Stakeholders’ mapping:
1) Those that can afford it and want it.
2) Those that can afford it and don’t want it.
3) Those that can’t afford it ,but want it.
4) Those that can’t afford it and don’t want it.
1 is easy (distribution, marketing and visibility). 2 is where the big growth is (sales). Pareto’s 80/20 principle. If you can include 3,then you are a proper FMCG. (Inclusion of 3 will drop profit margins.)…1+2+3 will give you 80%+ of the populace.
The world is a market. One has to sell value propositions in an attractive manner -getting used to more NOs. Getting ‘NOs’ should be a second nature. Quick ‘Nos’ saves one time .The better one gets at selling ,using Pareto’s principle, the more YES’ one gets.
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