MobiWire, formerly Sagem Wireless, has announced its open OS user interface software, Surface, as part of a strategic transition to focus on user experience and connected services integrated into branded consumer electronics (CE) devices and professional industrial applications. MobiWire combines user interface software connected to cloud-based content with its award winning device design to take global and luxury brands mobile. From design to delivery, MobiWire connects brands’ customers to services through customized connected CE devices.
Building on the company’s 15-year heritage of mobile operator relationships and handset development, MobiWire delivers brand-customized wireless devices based on advanced open and standard compliant technology. MobiWire enables its customers and partners to deliver connected CE devices that quickly and economically allow them to engage with their consumers in a new way. MobiWire works with retail and luxury brands like FNAC and Porsche Design, device OEMs, and industrial device systems integrators to design, develop and deliver connected CE devices based on industry standard reference platforms.
A key part of this focus on connected CE devices is the MobiWire Design Lab and its most recent patented invention, Surface, an enhanced Android user experience. Surface simplifies the complexities of Android by surfacing content and applications so they are easy to access and use. “With our increasingly powerful handset and tablet devices, the user interface, both physical and digital, can open or limit the potential of the device and the services it delivers. Using intelligence to improve experience, Surface presents content from applications and the web, removing the need to navigate between them and simplifying access to a connected experience,” said Jerome Nadel, EVP User Experience at MobiWire.
MobiWire works with brands to deliver connected CE devices with a distinctive and customised user experience that is highly differentiated and customized for the requirements of specific user micro-segments. System integrators work with MobiWire to develop smart connected devices for professional and industrial vertical markets based on a proven 2G/3G and forthcoming LTE core platforms.
MobiWire has also launched Surface UXTM, a surface user interface for Android smartphones that simplifies usage and encourages exploration and conversion. Surface UX builds on the full potential of the open Android platform to create a rich and intuitive user experience that combines personalization with a deeply branded and connected experience. MobiWire integrates user interface software connected to cloud-based content with its award winning device design to take global brands mobile.
Surface UX enhances the standard Android user interface (UI) to create a consumer-ready and engaging user experience by aggregating content and presenting it in a contextualized and easily navigable and surfaced UI. MobiWire has made both general usability improvements to the basic Android UI and developed a series of patented Surface Apps which act as ‘super widgets’, aggregating relevant content into a series of UI panes that can be defined and branded by the service provider. By providing a direct connection into a back-end infrastructure, MobiWire’s Surface UX helps drive users’ discovery, consumption and engagement with a brand’s digital assets, leading to service and mCommerce conversion.
“We are already in a post-app world where silos of data are being superseded by an aggregated, real-time, multi-tasking user experience,” said Jerome Nadel, EVP User Experience at MobiWire. “As we look beyond apps, the user interface is a dynamic environment where multiple feeds of data, content and services come together to create a definable experience. By bringing the principles of relevance, context and intuition to the UI design process, Surface UX delivers a connected user experience that is unmatched in the way it takes full advantage of the power and flexibility of the Android platform, creating a UI that encourages usage and exploration, and simplifies conversion to buy services and products.”
“An optimized Android UI simplifies the out-of-the box experience, encourages usage and device mastery” said Sylvain Gommier, director of User Experience at MobiWire. “The general improvements to the Android UI, together with the patented Surface Apps, mean the content that matters most can be aggregated, surfaced and presented in a way that is consistent, easy to navigate and contextualized.”