Samsung Electronics has hired two Nigerians as brand ambassadors. Banky W and Sasha P.
According to Bella Naija, Fady Khatib, the Director, HHP (Hand Held Products), Samsung Electronics West Africa (SEWA) stated thus with regards to this new phase of their market penetration in Africa:
“We are confident with our new brand ambassadors we will be able to widen our appeal further in the country. In fact, their choice makes perfect sense for Samsung Mobile, both strategically and as a representation of what they both encompass as musicians and role models for the Nigerian youths.”
“Banky W and Sasha’s blend of spirit and style, success and charm match strongly with the Samsung brand which prides itself on its innovation, style and superior products. Also, their dynamism combined with our brand expertise will help us present our products in different, innovative ways to consumers. We are indeed very proud and privileged to have them as our Brand Ambassadors.”
Tekedia sends congratulations to Banky W and Sasha.