From the authors:
We did a 30-day sentiment analysis on COVD-19. The analysis shows top keywords and frequency, negative news, positive news and more across all social media platforms. Brands can jump on this to enable them to monitor what people are saying about their brands and how those are trending compared to competition across Nigeria.
Ayomikun Bamgboye, Chibuike Goodnews and Osas Okundaye
Register for Tekedia Mini-MBA edition 17 (June 9 – Sept 6, 2025) today for early bird discounts. Do annual for access to Blucera.com.
Tekedia AI in Business Masterclass opens registrations.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register to become a better CEO or Director with Tekedia CEO & Director Program.
Introduction
Social networks remains one of the main sources of information gathering, opinions and sentiments towards different topics and issues. Contrast to this, is some years back when newspapers have control over content that goes in and out of their newspapers. Because everyone relied on Punch, Guardian, and more, you can only know what these newspapers have decided for you to know.
At the time, supply was limited. However, the revolution in ICT has overturned and disrupting that vertical. Its unbounded and unconstrained, hence enabling many to break news via social media and platforms.
This poised to expose you to the impact of COVID on social media (emphasis on Twitter) and blogs between March 28 to April 3 2020 with recommendations to brands and how what to leverage.