SMS Media – Ugandan Biggest SMS VAS is Pushing Innovation to New Level

SMS Media is a New Age Media Value Added Services Solutions Provider that offers a wide range of products and services namely: SMS and MMS, IVR based products, WAP portals, which cater to the tailored demands of its clients and users. We are currently the largest SMS content provider in Uganda and have been so for the last 10 years.


The Company was incorporated in 2001 as a private limited company and our mission is to grow and maintain a leading position in value added services and solutions in Uganda while spreading out presence and traffic into emerging markets.


SMS Media works with mobile telephone operators to develop, launch and run Value Added Services and Products that assist various mobile phone carriers in attracting more subscribers and increasing the Average Revenue Per User (ARPU) of existing subscribers. The company is in partnership with 5 GSM operators namely MTN, UTL, ORANGE, WARID, and Airtel.


SMS Media also has contracts with other GSM operators in Africa, for example MTN Rwanda and Congo Brazzaville, Supercell Congo. SMS Media’s self developed VAS platform (Zorilla) has been deployed and
is running on MTN Rwanda, Celtel Tanzania, Zambia and Vodacom Tanzania.


Additionally, SMS Media works with a wide variety of leading corporate partners, such as Media organizations, FMCG Companies, SME’s as wellas financial institutions, to develop mobile-based initiatives.


The company has consistently set and attained corporate objectives and over the years, nurtured and maintained its leadership status in Uganda VAS market. SMS Media currently owns an estimated 60% of the Vas market share in Uganda, 100% in Rwanda and Congo. SMS Media has initiated strategies to grow its  business in Pan-Africa and International markets.

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