Soulmate Industries Ltd, Africa’s leading indigenous hair-care and body-care manufacturer, is going digital. Since a FUTO graduate formulated the HCP Conditioner (turning a class project into a multi-billion naira conglomerate), a generation of Nigerians and Africans has found a mate, in beauty care! Other products have followed over the years, making the brand a respected player in the industry. The new Olive Oil Mayonnaise is supreme; I paid excess luggage as my wife packed everything Soulmate as we made it back after Christmas.
To the Soulmate fans, something good is coming. Yes, it is huge and amazing. That soulmate will be easier to reach and relate with, at a deeper level, via digital technology. Yes, going digital to serve beauty to customers. When you find your soulmate, it is happiness galore.
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