Sports Dominate as Nigeria Records 6.3 million Internet Search Volume in 30 Days

Sports Dominate as Nigeria Records 6.3 million Internet Search Volume in 30 Days

With the less than a few hours to the end of the first month in 2021, our analysis has shown that Nigeria attained more than 6.3 million Internet search volume in 30 days, generated from 331 searches. This was gleaned from the data mined and analysed by our analyst. According to the Google Trends, the primary source of the data, activities of Nigerians and those reside in the country on the Internet using Google Search Engine led to the volume search. More than 19,250 volume of search was found as average per day during the period. Over 5,000 volume of search was recorded the most.

Analysis shows that sports and, life and style were the specific information Nigerians and other nationals consumed the most. Out of the 331 searches, according to our analysis, sports information category had 59.81%. These outcomes similar to what our analyst had previously found for the Internet activities of January 4 and January 8, 2021.

Exhibit 1: Frequency of Searching Sports Related Information per day

Source: Google Trends, 2021; Infoprations Analysis, 2021

Exhibit 2: Search Volume in 30 Days of January, 2021

Source: Google Trends, 2021; Infoprations Analysis, 2021

The implications of these results are not different from what our analyst had noted in the previous analysis that people searched and read what appealed to them during the period of analysis based on their needs. For instance, within sports category, people searched and read foreign football matches and players than local ones. Foreign musicians and artistes occupied people’s mind when they sought information or read the news within the life and style category.

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