Strategy (formerly MicroStrategy) has acquired an additional 2,932 Bitcoin for approximately $264 million. This purchase occurred between January 20 and January 25, 2026, at an average price of $90,061 per BTC including fees and expenses, as disclosed in an SEC filing and announced by Executive Chairman Michael Saylor.
The company funded this primarily through the sale of about 1.57 million shares of common stock netting ~$257 million and some preferred stock sales. This brings Strategy’s total Bitcoin holdings to 712,647 BTC, with: Aggregate purchase cost: ~$54.19 billion
Overall average acquisition price: ~$76,037 per BTC. Current valuation of holdings: Around $62–63 billion based on Bitcoin trading near $87,000–$88,000 at the time of recent reports. This acquisition reflects Strategy’s ongoing “Bitcoin treasury” strategy—aggressively accumulating BTC, often during market dips, by raising capital through equity offerings.
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It marks a slowdown from prior weeks’ larger buys of over $2 billion earlier in January but continues their pattern of buying on weakness. Saylor and the company view these dips as accumulation opportunities, maintaining a strongly bullish long-term stance on Bitcoin.
Current Bitcoin price is hovering in the high $80,000s, down from recent peaks above $95,000. Strategy’s moves often influence sentiment in the BTC and MSTR stock markets.
The recent $264 million Bitcoin acquisition by Strategy — adding 2,932 BTC at an average price of ~$90,061 per coin — has several key implications across market, corporate, and broader crypto ecosystem levels.
This move, and covering purchases pushes their total holdings to 712,647 BTC valued at roughly $62–63 billion at current Bitcoin prices around $87,900–$88,000 as of January 27, 2026. This is Strategy’s fourth Bitcoin buy in January 2026 alone, though smaller than prior ones (e.g., over $2 billion earlier in the month).
It reinforces their core “Bitcoin treasury” model: using equity/preferred stock sales—here, $257 million from ~1.57 million common shares + some preferred to fund BTC purchases, often during dips. With an overall average cost of $76,037 per BTC, the holdings show unrealized gains of billions ($8–9 billion paper profit based on recent valuations).
Critics highlight ongoing shareholder dilution from frequent ATM (at-the-market) offerings. Strategy’s stock often trades at a premium or discount to its Bitcoin net asset value (mNAV). Recent reports note it dipping to ~0.94x mNAV (a 6% discount), raising questions about long-term shareholder value if Bitcoin doesn’t rally strongly.
However, proponents see this as “financial alchemy” — leveraging capital markets to amplify BTC exposure. The company’s fate is increasingly tied to Bitcoin’s price. A prolonged downturn could pressure the balance sheet, debt obligations, or trigger index exclusions, potential MSCI delisting risks noted in prior analyses.
Still, leadership including CEO Phong Le remains bullish, viewing 2026 as a major year for both Bitcoin and Strategy. Purchasing at ~$90K amid a pullback from January highs (> $95K) to the high $80K–low $90K range demonstrates conviction in long-term upside. Strategy’s moves often act as a sentiment booster for BTC holders, framing dips as accumulation opportunities rather than bearish signals.
Holding ~3.4% of Bitcoin’s total supply underscores corporate adoption of BTC as a reserve asset. This influences other firms (e.g., smaller players like Hyperscale Data building treasuries) and reinforces narratives around Bitcoin as “digital gold” amid macro concerns (currency debasement, etc.).
Some analysts note that if Strategy ever slows or stops buying or faces forced sales, it could weigh on sentiment given their outsized role as a BTC proxy. However, the current pace (even this “slowdown”) suggests they’re far from tapping out, with remaining ATM capacity.
Bitcoin trades in a volatile but range-bound mode ~$87,900–$88,900 recently, down modestly week-over-week amid mixed macro factors. Strategy’s buy aligns with their pattern of capitalizing on weakness, potentially supporting floor levels in the near term.
This reinforces Michael Saylor’s unwavering thesis: Bitcoin as a superior long-term store of value. It may stabilize sentiment during consolidation but amplifies risks if BTC faces deeper corrections. For now, it keeps Strategy positioned as the leading corporate BTC accumulator.