Editor’s Note: This post was adapted from a proposal justifying the need of a mobile app for a client. We have redacted some sections of it. It was developed by Fasmicro Apps Division. In this young century, most businesses…
First a mobile app is a special purpose application (yes, software) that runs on mobile devices like smartphones and tablets. You need to think through these ten points before you execute or even develop a mobile app strategy in your…
Traditional Media in layman’s terms is basically radio, TV, print and outdoor billboards. These Traditional Media elements have driven the way to socialize, relax, learn and disseminate information over the past 100 years. Traditional Media can be known as the…
Mobile Entertainment Africa kicks off next Tuesday and they still have some some capacities left in the venue. If you’re interested in joining them, register online now at www.entertainment-africa.com. Here’s a selection of organisations who have confirmed that they’ll…
The Mobile Marketing Association (MMA) is a global group that strives to stimulate the growth of mobile marketing and its technologies. MMA members are diverse and include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and…
