Talent Truly Pays – A Case Study of Burna Boy

Talent Truly Pays – A Case Study of Burna Boy

Burna Boy is an example of the statement, ”Talent truly pays”.

Damini Ebunoluwa Ogulu, professionally known as Burna Boy, is a Nigerian singer and songwriter. Burna Boy came to limelight in 2012 after releasing his lead single – ”Like to Party” from his debut studio album, L.I.F.E.

Burna Boy faded away after some years. Yes, he was active and releasing songs but it was hard for him to outshine the two reigning champion of hip-hop – Wizkid and Davido. 

No doubt, Damini is talented. The ’Ye-crooner’ is one of the most talented musicians out there if not the best. Having drop hits back to back, he doesn’t seem to be resting on his laurels. 

Burna just broke another record, he was nominated into ten categories of the 2019 Headies Award. A record that was held by Olamide. 

What can we learn from the story of Burna Boy?

After going off the limelight for a while came back unstoppable and untouchable. The giant of Africa, like he called himself from his latest album, has shown that real talent always wins if it doesn’t relent. 

  • Persistence

Burna Boy could have stopped a few years ago, even though he was underrated, but his persistence shows he truly believes in himself. 

  • Patience

Patience is always the key. Talent without patience is useless. Oluwaburna was indeed patient for his time. Culled from his track, Anybody – ”life na turn by turn”. Indeed, being patient is key. 

  • Uniqueness

Anyone who wants to stand out must be unique. Burna Boy could have joined the trend in the music industry, but he stood out. His style of music is rare. He brought Afrobeat into his own music, bringing back the memory of the late Afrobeat legend – Fela Anikulapo Kuti. Anybody who wants to be somebody must not think like everybody. 

  • Dynamism

Dynamism is the killer point. You can’t give people rice every day, they’ll surely get tired. The Port Harcourt boy is known for his dynamism. He can sing reggae, hip hop and slow jams. He can also play some musical instruments which makes him different from the rest.

I see Burna Boy ruling the music industry for the next ten years. Congratulations on the nominations and I hope you finish the year stronger.

 Talent isn’t just enough, you need to be persistent, patient, unique and dynamic.

Talent only pays for those that work for it.

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