The Apple’s Press Release

The Apple’s Press Release

Why is Facebook investing on connectivity in Africa and Latin America? Why is Google putting resources to expand mobile internet in Africa and beyond? Answer: every IP is an IP even though you can segment the value derivable by regions. So, if you put $100 million to provide affordable internet to people, increasing your number of users, Wall Street could boost your stock by $1 billion. It is the same playbook that is used in retail: give away $10 million through promos on the last few days of the quarter, reporting increase on same store percentages, and wait for your stock to add extra $100 million on market cap. As they always say, there is no free lunch in most parts of this world.

So, that brings me to the first Press Release from Apple signed by an Apple staff, telling Africans that it has launched new services. In short, Apple is telling us to help it tell the good people of  Cameroon, Côte d’Ivoire, Democratic Republic of the Congo, Gabon, Libya, Morocco, Rwanda, Zambia, etc that its services are available in their nations.

 Apple® announced that starting today, even more customers around the world can enjoy many of Apple’s most popular Services. The App Store®, Apple Arcade™, Apple Music®, Apple Podcasts® and iCloud® are now available in 20 more countries, and Apple Music is available in 52 additional countries.

“We’re delighted to bring many of Apple’s most beloved Services to users in more countries than ever before,” said Oliver Schusser, Apple’s vice president of Apple Music and International Content. “We hope our customers can discover their new favorite apps, games, music and podcasts as we continue to celebrate the world’s best creators, artists and developers.”

[…]

The App Store, Apple Arcade, Apple Music, Apple Podcasts and iCloud are now available in the following countries and regions:

  • Africa: Cameroon, Côte d’Ivoire, Democratic Republic of the Congo, Gabon, Libya, Morocco, Rwanda and Zambia.

[…]

Apple Music is also expanding to the following countries and regions:

  • Africa: Algeria, Angola, Benin, Chad, Liberia, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Republic of the Congo, Senegal, Seychelles, Sierra Leone, Tanzania and Tunisia.

This is the first time I am reading a direct press release from Apple which specifically mentioned African countries. It should not come as a surprise: Apple needs numbers because it has upgraded its strategy of selling proprietary hardware packaged with exclusive software, to one that focuses more on services. So, Apple needs numbers – anywhere those can come. Because without numbers, partnerships with retailers, vendors, etc staff.  That explains why that $300 iPhone will come within two years. If Apple sees good traction from here, it can make an affordable phone to serve the market. Everything will change, post-covid-19.

 

The full press release below.

Apple Services Now Available in More Countries Around the World

The App Store®, Apple Arcade™, Apple Music®, Apple Podcasts® and iCloud® are now available in 20 more countries, and Apple Music is available in 52 additional countries

CUPERTINO, California, April 21, 2020/ — Apple® (www.Apple.com) announced that starting today, even more customers around the world can enjoy many of Apple’s most popular Services. The App Store®, Apple Arcade™, Apple Music®, Apple Podcasts® and iCloud® are now available in 20 more countries, and Apple Music is available in 52 additional countries.

“We’re delighted to bring many of Apple’s most beloved Services to users in more countries than ever before,” said Oliver Schusser, Apple’s vice president of Apple Music and International Content. “We hope our customers can discover their new favorite apps, games, music and podcasts as we continue to celebrate the world’s best creators, artists and developers.”

The App Store, Apple Arcade, Apple Music, Apple Podcasts and iCloud are now available in the following countries and regions:

Africa: Cameroon, Côte d’Ivoire, Democratic Republic of the Congo, Gabon, Libya, Morocco, Rwanda and Zambia.
Asia-Pacific: Maldives and Myanmar.
Europe: Bosnia and Herzegovina, Georgia, Kosovo, Montenegro and Serbia.
Middle East: Afghanistan (excluding Apple Music) and Iraq.
Oceania: Nauru (excluding Apple Music), Tonga and Vanuatu.

Apple Music is also expanding to the following countries and regions:

Africa: Algeria, Angola, Benin, Chad, Liberia, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Republic of the Congo, Senegal, Seychelles, Sierra Leone, Tanzania and Tunisia.
Asia-Pacific: Bhutan.
Europe: Croatia, Iceland and North Macedonia.
Latin America and the Caribbean: the Bahamas, Guyana, Jamaica, Montserrat, St. Lucia, St. Vincent and the Grenadines, Suriname, Turks and Caicos and Uruguay.
Middle East: Kuwait, Qatar and Yemen.
Oceania: Solomon Islands.

The App Store, now in 175 countries and regions, is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. It is the best place for users to discover new apps and allows developers of all sizes to distribute their apps to customers around the world. The App Store features many ways for developers to build their businesses, and since it launched in 2008, developers have been creating innovative apps that influence culture and change lives.

Apple Arcade is a groundbreaking game subscription service within the App Store, offering users unlimited access to the entire catalog of more than 100 exclusive games, all playable across iPhone®, iPad®, iPod touch®, Mac® and Apple TV®. Apple Arcade is adding new games and expansions every month from some of the world’s most visionary game developers.

Apple Music is the most complete music experience, now available in 167 countries and regions and offering more than 60 million songs.  With world-class music experts and tastemakers curating thousands of playlists and daily selections, and the renowned global radio station Beats 1, Apple Music is the best music service for iPhone, iPad, Apple Watch®, Apple TV, Mac, HomePod® and CarPlay®, and is also available on Android and and other devices.

New Apple Music subscribers in the 52 additional countries can enjoy a six-month free trial of the service, with locally curated playlists including Africa Now, Afrobeats Hits, Ghana Bounce and more. In addition, users have access to world-class music experts, tastemakers, and artist-led programs from globally celebrated creators including Virgil Abloh, Billie Eilish, Elton John, Pharrell, and more.

Apple Podcasts is the best place to browse and listen to the world’s largest catalog of podcasts, now featuring over 1 million shows in more than 100 languages and 175 countries and regions.

iCloud is an essential service that keeps users’ personal content safe, up to date, and available across all their Apple devices, allowing them to store a lifetime of photos, keep important documents at their fingertips, and share and collaborate with ease. iCloud backs up iPhone, iPad and iPod touch automatically and includes Find My to help locate and secure missing devices. With Family Sharing, up to six family members can share access to Apple Services, including Apple TV+, Apple Arcade, Apple Music, iCloud storage, as well as individual music, movie, TV, book and app purchases. Available in 175 countries and regions, iCloud comes with 5GB of free storage and offers affordable 50GB, 200GB and 2TB plans.

For a full list of Apple Media Services availability around the world, please visit Apple Support (https://apple.co/34SAX9d).

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Brian Bumbery
Apple

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2 thoughts on “The Apple’s Press Release

  1. The West will always beat us in the game, because they always think several steps ahead. From aids to scholarships, including immigration; from free digital trainings by the likes of Google and Facebook, just name them. They are geared towards the benefactors benefits. Nothing is free, only that our people keep snoring in their slumber, not knowing that men are already at work.

    The very thing we are still sharpening our knives and cutlasses to enter the bush and pluck, Apple and co have already plucked them and are on their way home. Now you know…

    The behemoths have their searchlights everywhere across Africa, and once they spot what looks like future potential or opportunity, they quickly swoop in and corner it, while we keep squabbling about bad leadership and misgovernance.

    Now the world’s most admired company will make late entry into Africa, and the surprising thing? They will still gain a foothold, because their storytelling capability is unrivalled. Amazon can still come much later and still dominate!

    These guys know how to win a war without firing a single shot, and we are still trying to build our arsenal…

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  2. “These guys know how to win a war without firing a single shot, and we are still trying to build our arsenal…” They are already winning. But it shows what a new strategy could mean. For years, Apple did not see value in Africa. Today, it is here.

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