If you check the top 20 digital technology companies in the world, one thing is very consistent: they share a business model. Business model encapsulates how a company makes money and captures value. To a large extent, making and committing a company to a business model is the most important decision a CEO or an executive management is tasked to make.
In this Tekedia Mini-MBA module, in a 53-page course material, I explain most of the most common business models in our time. During this Zoom Live session, I will focus on cases on some dominant ones. Yes, the business model you commit a company to contributes to a significant level if you would be successful in that business (check my Harvard article on this here) .
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In the scheme of things, you can have many models at the end of a strategy session. The business model you commit your business to has a catalytic impact on your success. In other words, the business model is supreme. Yes, the company has been bleeding revenue, but they changed the CEO. Magically, using the same staff on the products, the revenue started going north. What happened? A new business model has been deployed.
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