Poor MultiChoice on what a court cannot do, market is doing: “Multichoice Nigeria has slashed the price of its DStv decoder by 50%, from N20,000 to N10,000, in a renewed bid to boost its subscriber base. The aggressive pricing strategy comes as part of the company’s broader effort to address plummeting subscriptions in Africa’s largest PayTV market.”
Simply, I hope the Nigerian court is reading. The best way to make markets fair and balanced is by providing choices. In Nigeria now, even though people do not have direct substitutes for European football, there is an indirect choice now: forget the games*. Many are picking the “forget the games option” as the economy cracks!
When the company recorded a loss of 1.4 million users, MultiChoice got the message: unless the Nigerian economy recovers quickly, your product is imperiled. Indeed, even a deaf person knows when a war has broken. The recent MultiChoice weekly plan will move over time to daily plan, and one day people will get pay per view. These changes are not driven by any court ruling but by the market! That explains everything.
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(*not something to celebrate though)
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