Imagine if you can ask 5 users to provide feedback on your product. And you post those testimonials on your site. Imagine if you can scan social media for positive reviews about your business, and find a destination for them on your site.
Do you know one thing? The ability to convert site visitors from “interested” to “paid customers” will improve. In other words, they will arrive at the decisions to patronize you faster – and that means your revenue will go up!
At Tekedia Institute, we have noticed one thing from analytics: most visitors who visited our testimonial page ended up registering for our services. Add a testimonial page on your website!
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Comment: Personally, I avoid Testimonials like plague. I have never bought anything after listening to “Testimonials” because I simply skip them, but I buy after reading “Reviews” as I find reviews to be more Balanced and Wholesome in Perspective. They provide you with the Pros and Cons of buying into a subject matter as opposed to Testimonials which are largely Eulogies. To be 100% honest, I never knew people bought into things after reading, watching or listening to Testimonials, this is news to me.
I would love to look into this more and try to understand people’s relationships with Testimonials, how it differs with Reviews and which makes more overall economic sense.
My Response: “I avoid Testimonials like plague. I have never bought anything after listening to “Testimonials” ” – most universities do this, using their students to testify. From data, other students do pay attention. The whole world of customer-anchored advertising is based on testimonials where you put your great customers to talk about your product; those work. The biggest ads in the history of McDonald’s are using the voices of celebs, rich people , etc and telling how they began in McDonald’s.
Reviews are usually outside the control and influence of the brand since they’re always on 3rd party ecosystems.
A job seeker who visits a website and someone writes” This company helped me get a job”, naturally, he would spend more time on that site than one with none.
Plus, political campaigns are all about testimonials. Testimonials work! If Buhari endorses Mr A for presidency in Nigeria today, that person will be on the pages of all newspapers in Nigeria tomorrow.
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