According to Premium Times, “Timbuktu Global, a British clothing brand retailer, has come under fire for trademarking the word Yoruba – a name of an ethnic group in West Africa – for their business, igniting a debate on cultural appropriation”. Now the company is apologizing.
Her posts went viral with the hashtag #YorubaIsNotForSale and generated a heated debate and backlash from Nigerians who felt that it was an insult to the Yoruba culture.
An unbalanced world – they trademarked “Yoruba” and the Yoruba nation found out. Now, they are apologizing because even with the blessing of the Queen’s law, they just realized that they cannot handle “Yoruba”. What is wrong with this world? How could the UK’s Intellectual Property Office allow such to have gone through? Do we blame AI?
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