Two Types of Digital Startups for African Entrepreneurs

There are two types of startups which any African entrepreneur could pursue in the digital ecosystem:  advertisement-supported consumer and Software as a Service (SaaS) businesses. While the latter focuses largely on enterprise clients, the former is usually structured for consumer markets. In this piece, I explain how these businesses work and how entrepreneurs can structure for opportunities using either model in Africa. First, let me explain what I mean by a startup: One thing we can all agree on: the key attribute of a startup is its ability to grow. As Graham explains, a startup is a company designed to scale…