Two Types of Digital Startups for African Entrepreneurs

Two Types of Digital Startups for African Entrepreneurs
There are two types of startups which any African entrepreneur could pursue in the digital ecosystem:  advertisement-supported consumer and Software as a Service (SaaS) businesses. While the latter focuses largely on enterprise clients, the former is usually structured for consumer markets. In this piece, I explain how these businesses work and how entrepreneurs can structure for opportunities using either model in Africa. First, let me explain what I mean by a startup: One thing we can all agree on: the key attribute of a startup is its ability to grow. As Graham explains, a startup is a company designed to scale…
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