Poor Zoom: the challenge is here. Facebook’s WhatsApp is adding voice and video calling features in its web version. Yes, the WhatsApp web which I like will begin to compete with Zoom. If that happens, and with Facebook’s spirit of making things “free” for advertisement, Zoom could be bombed!
This is a frontal attack and Zoom is taking it very seriously. Yes, Zoom is at the moment, in selected markets, waiving the 40 minutes limit. If WhatsApp goes as planned, it may be harder to restore it.
Facebook Inc’s WhatsApp will introduce voice and video calling feature to the messaging app’s desktop version next year, a company spokesperson told Reuters.
The move to facilitate calls over large screens would put WhatsApp on par with video-conferencing bigwigs Zoom and Google Meet, but it is unclear if it has ambitions to compete with the two in the enterprise space.
WhatsApp has 2 billion users who are more platform-integrated than Zoom users since most times, scheduling for a Zoom call happens on WhatsApp. If the feature which makes people go to Zoom is available within WhatsApp, Zoom will have a real challenge to thrive. You can call it a disintermediation.