Worldcoin token, WLD, has experienced a dramatic rally, gaining more than 100% over the past week and approximately 50-60% in the last 24 hours as of September 10, 2025.
The token is currently trading around $1.80–$1.95, marking its highest level in eight months and approaching the $2 resistance threshold. This surge is primarily driven by a groundbreaking corporate treasury strategy announced by Nasdaq-listed Eightco Holdings Inc. (OCTO), coupled with a fresh listing on South Korea’s major exchange Upbit, which has amplified trading volume and accessibility.
Eightco announced a $250 million private placement, pricing approximately 171.2 million shares at $1.46 each, to fund the acquisition of WLD tokens. This positions WLD as the company’s primary treasury reserve asset, with Ethereum (ETH) and cash as secondary holdings.
The move is described as the world’s first dedicated Worldcoin treasury, mirroring MicroStrategy’s Bitcoin accumulation strategy but focused on Worldcoin’s proof-of-humanity technology.
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An additional $20 million strategic investment came from BitMine Immersion Technologies (NYSE: BMNR), the largest corporate ETH holder, bringing the total funding to $270 million.
BitMine’s involvement marks the start of its “Moonshot” initiative to support Ethereum ecosystem projects, emphasizing Worldcoin’s role in zero-knowledge proof-of-personhood for distinguishing humans from AI bots in an increasingly digital world.
The placement was led by MOZAYYX and included high-profile participants like the World Foundation (backed by OpenAI co-founder Sam Altman), Discovery Capital Management, Pantera Capital, Kraken, FalconX, GSR, CoinFund, and Brevan Howard.
Eightco plans to close the deal around September 11, 2025, pending Nasdaq approval, and will rebrand its ticker to “ORBS”. Eightco also appointed Wall Street analyst Dan Ives (Wedbush Securities) as its new chairman, who highlighted Worldcoin’s potential as a “de facto standard” for AI-era authentication.
This institutional endorsement has fueled optimism around Worldcoin’s utility in digital identity verification amid rising AI deepfakes and bot proliferation. Tom Lee, Fundstrat Global Advisors co-founder and BitMine chairman, has been a vocal Ethereum and crypto bull.
His firm’s $20 million stake underscores confidence in Worldcoin’s ERC-20 token and its alignment with Ethereum’s ecosystem. Lee stated that Worldcoin’s proof-of-human credentials could be “essential to future trust and safety” between tech platforms and users.
On September 10, 2025, Upbit, South Korea’s largest crypto exchange by volume, announced the listing of WLD with trading pairs including KRW, BTC, and USDT. Deposits opened two hours after the announcement, enabling easier access for Korean retail investors.
Upbit’s listings often drive significant volume—sometimes surpassing Binance on launch day—due to the country’s high crypto adoption rate. This has contributed to WLD’s trading volume spiking over 300% to more than $2 billion in the past day, with open interest surging as whales accumulate.
Market Impact and Eightco’s Stock Reaction
From a weekly low near $0.90, WLD has doubled, hitting intraday highs of $2.03. It’s now the second-best performer among the top 100 cryptocurrencies, with over 33 million users onboarded via Worldcoin’s Orb scanners.
Transaction volumes are at record highs, and the project has added academic partners like Peru’s UTEC for decentralized node operations.
OCTO shares exploded over 3,000–5,600% on September 9, reaching $79.52 and a market cap exceeding $1 billion intraday, before pulling back 18% amid dilution concerns from the share issuance.
The stock’s frenzy reflects hype around the treasury pivot, but analysts warn of risks from high valuation and execution challenges. This comes amid a crypto market rally fueled by Fed rate-cut optimism, with BTC, ETH, SOL, and others also gaining.
Worldcoin’s focus on biometrics and AI integration positions it uniquely, though it faces regulatory scrutiny over privacy (e.g., iris data collection). If momentum holds, WLD could test $2.50–$3.00, with support at $1.26–$1.50. Breaking $2 would signal further upside, potentially +55–158% from current levels.
Profit-taking has led to volatility, with some X users noting “mercenary” moves by figures like Tom Lee. Regulatory hurdles (e.g., in the EU and US) and competition from privacy-focused alternatives like Decide ID could cap gains. Eightco’s dilution (171M+ new shares) poses execution risks.
This development highlights growing corporate interest in crypto treasuries beyond Bitcoin, with Worldcoin emerging as a bet on AI-human intersection. As Eightco begins acquisitions post-closing, expect continued volatility—whales are piling in, but FOMO could lead to sharp corrections.