![4 Features of Great Companies [video]](https://www.tekedia.com/wp-content/uploads/2025/08/category-king.png "4 Features of Great Companies [video]")
To turn your customers into fans, and create a fandom in your market, demonstrate these four characteristics of enduring category-king companies:
- Be perceptively innovative.
- Be evidently inspiring.
- Be ruthlessly pragmatic.
- Be customer obsessed.
In our two core equations of markets, the above four attributes are needed to analogously balance them:
- (1) Innovation =: Invention + Commercialization
- (2) Great Company =: awesome products + superior execution
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