Airtel Nigeria, one of the leading telecommunication companies in the country last week presented brand new Toyota Hiace buses to its Channel Partners to improve access to telecoms products and services to more Nigerian and help the partners in market activation.
Speaking at the ceremony and before handing over the vehicles’ documents to the partners at the company’s head office in Lagos, Executive Director and Chief Operating Officer of Airtel Nigeria, Deepak Srivastava said, the company understood the crucial role they were playing in bringing Airtel innovative products and services to the door stop of their value customers.
He described the buses as tools that would boost their business performance by expanding access to their customers, saying in the last one year, deliberate efforts and resources had been committed to aggrieve market development which included distribution that was second to none in Nigeria.
He disclosed that time and energy had been invested in building a sustainable and mutually rewarding relationship with business partners, especially Channel Partners, expressing satisfaction that the partners had reciprocated the gesture by responding positively through their efforts in market place.
“Airtel will continue to see ways to strengthen our mutually beneficiary relationship in our quest to become the most love brand by the people of Nigeria, indeed the people of Africa,” he said.
He stated that the buses would enable the partners to spread the brand across the country, stressing that telecommunication was not meant for only one part of the country, but for everybody, adding that the more people that uses telecoms the more businesses generated which in turn lead to economy growth.
In his response, the Managing Director of T.I.G communications Limited, Jude Ukachukwu described the gesture as positive and a wonderful reward for good service, saying since Airtel entered Nigeria about one year ago, there has been tremendous improvement in retail distribution generally and in the rate of penetration and this has resulted in the brand awareness creation.
He said the company had come out with a better tariff structure and several offerings which the partners had leveraged on in driving the network to profitability, adding that the buses would improve retail penetration of the product and more awareness would be created.
Mrs. Ifeoma Agbas, one of the partners said the presentation of the buses to the Channel Partners will assist in improving their business, adding that the branded buses would find use in marketing and SIM activation and card registration activities.
She expressed hope that the company will do more to encourage them to move their businesses forward.