The future is digital, they say. In America, the most important weekly sports night is going to YouTube. Yes, Sunday Night Football is now going to be streamed by YouTube. What that means is this: the stable state of entertainment is digital and Nigerian innovators must elevate their games therein. YouTube will pay $2 billion yearly and the agreement will run out in seven years. That game used to be on TV!
Who can stream Enyimba games – just Enyimba games to keep it simple? How much would that cost? While we think that the Nigerian football league is boring, the fact is this: what is boring is access to these games.
Enyimba stadium has a capacity of 25,000 seats; ticket price is about $1 to $4 per game. Using $2 as an average (many will go for the $1 and $4 seats are limited), a home match brings about $50k. You may be surprised that with $20k per game, they can allow you to stream that.
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The National Football League said its “Sunday Ticket” package of out-of-market games would land on Google’s YouTube.
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The deal is valued at roughly $2 billion annually over the course of seven years. DirecTV had been paying $1.5 billion a year for the rights, losing about $500 million annually.
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It isn’t clear yet what “Sunday Ticket” will cost consumers, who will be able to subscribe without having a YouTube TV subscription.
The National Football League announced Thursday its “Sunday Ticket” subscription package would go to Google’s YouTube TV starting next season, marking the league’s second media rights deal with a streaming service.
YouTube will pay roughly $2 billion a year for the residential rights of the “Sunday Ticket” package, according to people familiar with the matter. The deal runs for seven years, one of the people said.
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Streaming a live match is not cheap, it sounds great on paper, but you need significant investment, something that is never easy in this part of the world. All the facets of the operation, including manpower, we thought through that in 2020, when we were building both Mhagic and Oksroll platforms. It is not cheap.
There are many nice to have in Nigeria, but you also need enough moneymen who are ready to write the cheque, the talent or execution capability is the small part of the problem. Once you get handicapped by limited funding, you are automatically forced to ration your ideas generation engine.
Funds make ideas fly here…