Mutiu Iyanda
Mutiu Iyanda is a Research and Communications professional. He currently works with Infoprations Limited, a data-driven management consulting company based in Lagos, Nigeria.
AUTHOR: Mutiu Iyanda
What Ad Engagement Patterns Tell Us About Strategic Timing
As new technologies and strategies for deploying them for advertising, marketing and promotional activities continue changing, there is a need for businesses to consider...
How Global and Local Brands Are Shaping the Future of Digital Engagement in Africa
A recent analysis of advertising and promotional messages from a cross-section of local and international brands, ranging from MTN Nigeria, CheckMyPeople, Appledirectng, and Bet9ja,...
Tell Your Papa and Social Media Disintermediation of NBC Act
Eedris Abdulkareem is a popular Nigerian musician who uses socio-political situations as critical elements in his lyrics and songs. He is one of the...
How Brands Are Selling a Digital Life, Not Just Products
Whether on physical or digital platforms, being in front of consumers through captivating messages has always been the cornerstone of driving sales and sustaining...
UK MARKET: How Personal Values Shape Our Views on Fast Fashion and Sustainability
Clothing oneself is as essential as food for sustaining the body and prolonging life. However, clothing production is typically divided into two categories: fast...