Ndubuisi Ekekwe
Ndubuisi Ekekwe is the Lead Faculty of Tekedia Mini-MBA. He writes regularly in the Harvard Business Review. Email: tekedia@fasmicro.com.
AUTHOR: Ndubuisi Ekekwe
Win on the wings of your customers
To thrive, you must find ways to generate MORE value for BOTH your customers and your company. Yes, it must be “both” and not...
The Physics of Pricing and How To Grow Your Business
The price you put on a product or service is largely inconsequential. The real deal is the perception of the customers on the specific...
West African currency, ECO, will Not Improve Intra-Trade in West Africa Without Foundational Infrastructures
Comment: The single West African currency, ECO, will reduce transaction costs. Businesses wouldn't need to exchange currencies for cross-border trade, saving time and money.
My...
ECOWAS Does Not Need A Single Currency Now
The news is that ECOWAS wants to unveil ECO, a currency. First, as I wrote to the African Union Congress 15 years ago, I...
The Best Investors are Customers: The Pyramid of Customer Needs, Expectations and Perceptions
Focus on how the CUSTOMERS will invest, and not just how the “investors (VCs, angels, etc)” will invest in your business. Why? The best...