Besides Amazon and Alibaba, Nigerian Politics Deploys Double Play Strategy

Besides Amazon and Alibaba, Nigerian Politics Deploys Double Play Strategy

It is a strategy for federal contractors and jobbers of oh-yes-men: double play.

Question: Who do you support as INEC collates results to declare winners?

Contractor: The currently active winning candidate.

Question: Who exactly? Can you name?

Contractor: The guy that is winning at the moment.

People, are you the watching the TVs? These political catch-me-if-you-can are playing Double Play, making sure no matter what happens, they will remain relevant at the corridors of power. Yes, you can be a spokesman for a candidate while technically a member of the candidate’s main opposition party! Yes, besides Amazon and Alibaba, I have seen another example of Double Play strategy: Nigeria politics.

I explained in the duality element that digital products which thrive are typically both products and platforms. It would be hopeless to build modern digital products without having a moat through platforms. Interestingly, the greatest digital ICT utilities have double plays in their business models: if Amazon decimates many brick-and-mortar stores, it would welcome many online to sell them cloud services. Alibaba welcomes you to its marketplace platforms, and you certainly have signed up for its (partly affiliated) payment processing solutions (Alipay) which command commissions.

Double Play Business Models of Amazon and Alibaba


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