Etisalat UAE, the parent of Etisalat Nigeria, announced recently that it has signed a Strategic Partnership Agreement with Telefonica Spain. This partnership will enable the two companies to enter into a broad based cooperation. Consequently, both will collaborate on a range of strategic areas given their capabilities and expertise. The goal is to build a viable synergy that will improve their businesses through effective service delivery in the market place.
The telecommunication industry is very competitive. So, it requires a new dimension in the ways companies operate to be successful. Partnership saves resources and it offers each company the opportunity to deploy resources efficiently through synergy.
In this partnership, Etilsalat and Telefonica, will pool resources to address global industry trends to better enable them to compete in each of their markets, capturing efficiencies and advancing initiatives aimed at better serving their customers’ needs across their respective footprints. There is also the possibility of sharing best practices on what works and does not.
Under the terms of this agreement, the two parties will establish mechanisms to enable them draw on each other’s experience in various strategic areas, including collaboration on technological standardization, new global technology initiatives, and new emerging products and services designed to capture the digital growth opportunities such as M2M, financial services or cloud-based services.
Both companies have also agreed to jointly work on procurement, international capacity and wholesale services as well as offering enhanced support for multinational customers of each operator taking advantage of the benefits of the Telefónica Partners Program.
The Partnership Agreement is of immediate effect and will enable both companies to improve efficiency, drive innovation and generate savings. The agreement is expected to reinforce each company’s leadership in their markets, and provide a stronger basis to compete globally in the changing telecommunications industry.