He was on Horeb, and saw a burning bush: the bush was on fire but it did not burn up. So he thought, “I will go over and see this strange sight—why the bush does not burn up.”
First, his attention was needed [undistracted] for a very important message. He needed to be consumed by something uncommon. Second, his bravery was tested: he went over instead of running away when he saw the burning bush.
Then, his God called him “Moses! Moses!” and revealed a mission: “I am sending you to Pharaoh to bring my people the Israelites out of Egypt”.
In companies, only undistracted and attentive people are typically called to execute higher missions – think of new market opportunities and shifts in customer preferences. Companies typically put the selected ones through tests with uncommon KPIs and targets to see how they respond.
Some workers give up while others take the challenges and look up. Usually, in the middle of that challenge, glory comes [Moses would lead Israel; he has been hired]. In business, the role could be a CEO, Executive Director, etc!
Always remember, your most useful talent is the one that the world knows that you possess. Unless someone knows, that call to mission will not come.