What Hailey Bieber Plans to Do With the Proceeds From a $1 Billion Rhode dealing.
The wise rhode is being taken by Hailey Bieber. The 28-year-old revealed her ambitions for the $1 billion she received after selling her Rhode Skin line to e.l.f. Beauty.
At the end of the day, Hailey hopes to keep it in a secure location for her and husband Justin Bieber's 14-month-old son, Jack Blues Bieber.
"I want to preserve that for my son's future," in an interview that was published on October 14, the model told WSJ Magazine. "It's an amount of money that I have not dealt with before, so I just want to be smart with it."
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026): big discounts for early bird.
Tekedia AI in Business Masterclass opens registrations.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register for Tekedia AI Lab: From Technical Design to Deployment (next edition begins Jan 24 2026).
One strategy she intends to use to control her earnings? Hailey and her cofounders Lauren Ratner and Michael D. Ratner, who divided $800 million in stock and cash from the purchase with Rhode CEO Nick Vlahos, said, "I would like to invest it wisely."
She is thinking about her son's future in other ways as well. Hailey also explained why she does not post Jack's face on social media and does not want to do so in the near future.
"Until your child can understand it and it's possible to have conversation around it," Hailey stated, "I have no interest in putting him out there in any way."
When Hailey revealed in May that Rhode Skin had been purchased by e.l.f. Beauty, she explained that she had done so because she wanted to get her products into "more spaces, places, and faces globally."
Although the ownership of her skincare line may have formally changed, she also disclosed that she will continue to be involved in its future initiatives, serving as both a strategic advisor for e.l.f. and the Chief Creative Officer and Head of Innovation at Rhode.
"Thank you to the amazing rhode team who have helped me build over the years," on May 28, Hailey posted on Instagram. "I couldn’t have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!"
