Google on Thursday introduced Disco, a new Gemini-powered AI experiment that pushes the boundaries of how a browser can reshape information on the fly.
The tool’s core feature, GenTabs, analyzes the pages a user has open and can instantly turn them into custom, interactive applications built around the user’s ongoing tasks. The system also incorporates past context from a user’s Gemini chat history, giving it a broader understanding of what the person is working toward.
Google positions Disco as an experiment meant to blend browsing, workflow management, and app creation into a single layer inside Chrome. Instead of asking an AI chatbot for help in a separate window, Disco rewires the browsing session itself. GenTabs can propose building a web app the moment it detects patterns in a user’s tabs — whether that means studying a topic, researching a purchase, planning a trip, or gathering information from several sources. Once an app is generated, users can continue refining it through natural language, making changes in real time.
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The company emphasizes that the generative elements link back to the original sources, maintaining transparency on where the information came from. Disco uses Gemini 3 to assemble these on-the-fly experiences, making it effectively a web-based AI development engine that shapes itself around a user’s intent.
Google’s move reflects a broader trend in the tech industry as companies race to weave AI directly into core computing environments. Instead of launching a separate AI browser like Perplexity’s Comet or OpenAI’s Atlas, Google is taking the route of enhancing Chrome, which already dominates the global browser market share. Embedding AI at this level allows Google to leverage the familiar workflow of tabs, bookmarks, and browsing sessions while layering in intelligence that reacts to users’ habits.
Google has already taken early steps in this direction by allowing Gemini to answer questions about any webpage inside Chrome. Disco pushes that idea further by analyzing multiple tabs at once and treating the browser window as a canvas for task-specific applications. It marks one of the clearest signals yet that Google sees the browser as a future operating environment for AI — a place where apps are not downloaded but generated dynamically based on what users are doing.
The company says Disco will first roll out to a small group of testers through Google Labs. As with other Labs experiments, the goal is to gather detailed feedback on usability, performance, and the kinds of custom apps people build.
Google notes that successful ideas developed through Disco may eventually appear in larger services or consumer-facing products. The firm also makes it clear that GenTabs is the first in what is expected to be a series of experimental features under the Disco project, suggesting a longer-term vision for AI-driven browsing.
Disco will initially be available via a waitlist, starting with macOS users who will need to download a dedicated app. Google has not given a timeline for broader availability.
The introduction of Disco underscores Google’s evolving strategy in the AI era: rather than treating AI as a separate destination, the company is steadily infusing it into the most fundamental layers of digital life. If the experiment succeeds, the browser could shift from being a passive window into the web to an active workspace where AI shapes information into tools the moment they are needed.