Guardian Newspaper Nigeria Runs A Film Studio, Jumia Pay Adds Gaming – New Playbooks

Guardian Newspaper Nigeria Runs A Film Studio, Jumia Pay Adds Gaming – New Playbooks

Guardian Newspapers Nigeria has opened a film production subsidiary. One of its productions, Eyimofe “This is my desire” is set to premiere in the United Kingdom, at the BFI London Film Festival. The film, which had its world premiere at the 70th Berlin International Film Festival in February, is also billed to celebrate its U.S premiere at the AFI Fest. According to a statement to Tekedia, Eyimofe is the 2020 official selection for Vancouver International Film Festival, an annual film festival held in Vancouver, British Columbia. Call this updating your playbook after a massive dislocation from news aggregators like Facebook and Google. Well done, Guardian,

A GDN Studios production (www.GDNStudios.ng), the 114 minutes film directed by twin brothers Arie and Chuko Esiri, features Jude Akuwudike, Temi Ami-Williams, Cynthia Ebijie, Sadiq Daba, Tomiwa Edun, Jacobs Alexander, Tomiwa Edun, Chioma ‘Chigul’ Omeruah and others.

Funded entirely in Nigeria and shot in 16mm and filmed across 48 locations in Lagos, the two chapter drama follows the stories of Mofe (Jude Akuwudike), a factory technician, and Rosa (Temi Ami-Williams), a hairdresser, on their quest for what they believe will be a better life on foreign shores.

A passport, photos and a visa form recurring elements. The characters’ misfortunes are part of their everyday life and they are sketching out the need to leave Nigeria at the same time. At the bottom of the socio-economic ladder, status, money, gender, skin colour and family structures are inextricably connected. The longing for another life is but one thread in this complex mesh, a promise that floats above things at once near and far away.

It would be recalled that Eyimofe is the 2020 official selection for Vancouver International Film Festival, an annual film festival held in Vancouver, British Columbia.

 

As that happens, Mondia,  a company which specializes in the marketing and distribution of digital content is partnering with Jumia, the Africa’s e-commerce platform, to create  Jumia Games. Jumia Games will live inside the JumiaPay App. Yes, that is it: if you do not have money to buy things, you can play games by spending small money. Jumia just wants you to stay on the platform. This makes sense because winning the control of demand is important in the digital economy domain. Possibly, those games would result to buying or owning virtual Aso Rock palace, Second Nigeria Bridge toll gate, Ikoyi mansions,  Banana Island biggies, etc.

People, update your playbook because the world is changing. Yes, you must meet or stimulate a new dimension of customers needs to thrive.

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