Hacking Digital Startup Growth

Hacking Digital Startup Growth
Bottomline: Startups have to grow to survive. They need to hack growth. Scalability is the message but growth is the path to deliver it. Growth is not easy because there are many competitors jostling for the same customers and territories. In this piece, I explain how digital startups can hack growth in the same internet-sphere where they operate by mastering the concepts of anchors. Virality is not pure science, but its drivers are predictable by looking at models through which they can emerge.  I provide a simple way to build those models and launch messages which can go far and…
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