Imagine a Covid-19 lockdown without ecommerce. Magically, Amazon’s reputation before some politicians have improved significantly across U.S. and Europe as without Amazon, most might have struggled to execute their quarantine and social distancing strategies. Expect fundamental redesigns in the architecture of markets, post Covid-19.
Indeed, tech has won the hearts of many by providing critical infrastructures which have helped nations. Amazon offered grants to small businesses before governments. Amazon ramped down on profiteers before attorney generals. And Amazon prioritized essential goods even before governments could articulate strategies.
America runs on Amazon these days. By the time this pandemic is over, it is all going to be the United States of Amazon. Operational fluidity and peerless visioning process have won. Jeff Bezos runs a big part of America right now: Amazon is “calling up 100,000 troops, extending grants to small businesses, prioritizing essential goods, and cracking down on profiteers.” What again do you need a government for?
The world needs to educate some politicians on the balance technology brings. Sure, while there is a need for better regulation, yet, we must also understand that there is a fundamental advantage that comes with size. Without size, Amazon would not have executed this current playbook. This is not to write that we need only big firms!
The biggest deal right now is that Amazon cannot find enough workers to serve customers – and is no more accepting new customers on some of its product lines. Now, Amazon has a challenge: you must find workers and the politicians can help.
Africa needs bigger companies with capacities to fill the voids left by governments. Amazon is serving America big time, and Africa needs a blessing of that level. The promises of politicians are opportunities of markets. Big is not evil – we just need to ensure fair play by all.