Until they begin to INVEST, you have no business. Make customers your investors and everything will align.
In business, remember this: the best investors are CUSTOMERS!
Until you can make them invest in your idea, your entrepreneurial mission is not assured.
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026).
Register for Tekedia AI in Business Masterclass.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register for Tekedia AI Lab (class begins Jan 24 2026).
Find the customers, get the best investors into the business.

Beyond Customer Need and Expectation, Perception is King of Market
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