In physics, momentum is the product of mass and velocity. To build a great business, you need momentum but here the Mass is the size of your business and Velocity is the new basis of competition you are creating in the market. A new basis comes when a company is innovating, making it possible to chart a new pathway in the market. Without innovation, you have only Speed which is simply participating in the market without a direction. In mechanics, you already know that Velocity is speed with a direction.
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Comment: Sir, I like the idea presented in your post. I strongly believe that businesses in Nigeria stand to gain a lot if they employ the scientific approach more often.
May we then make a comparison of two companies and their share of profit in respective markets:
Tesla and Dangote Group.
Tesla, operating with relatively low mass and high velocity, through rapid innovation is maintaining peak momentum within the global automotive industry.
On the other hand, Dangote Group has a high mass due to the number of subdivisions, employees, assets, liabilities etc. which is set to increase further when the refinery comes online.
However it can be said to possess a somewhat low velocity since the format of its business operations is based on a legacy of the industrial age (moving upstream and consolidation of weak points along its supply chain).
The product of its high mass and low velocity yields a high momentum as shown by its pole position in profitability within the Nigerian market.
It seems that different approaches may still yield the same result.
My response: Absolutely – there are many ways to optimize for that high momentum. But the greatest happens when mass is high and velocity is high. Think Amazon.---
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