Great thesis by Maro Elias on the promises of offline-acquiring payment in Nigeria for fintech companies: “So while Nigeria has made (and is making) massive strides in the online acquiring space, we have not made a corresponding dent in the offline acquiring space (digital transactions occurring at physical merchant locations)”
According to Stripe, a U.S. based fintech giant: “It may feel as if everything has gone online, but 90% of purchases still happen in person” . Indeed, I wrote in Harvard Business Revenue: it is all local. Yes, that human physical element has opportunities.
Local. Physical. Offline. Win. Why? The bulk of Africa’s opportunities are not yet online – and some of its richest customers remain offline. If you focus on online without that offline playbook, you will not win today’s opportunities, even as you plot to win the promises of the future.
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026): big discounts for early bird.
Tekedia AI in Business Masterclass opens registrations.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register for Tekedia AI Lab: From Technical Design to Deployment (next edition begins Jan 24 2026).
---
Connect via my
LinkedIn |
Facebook |
X |
TikTok |
Instagram |
YouTube