Mobile App Industry Analysis in Nigeria. Apps Can Drive Marketing and Business Development


Readers, this is part of a market document to a client with the hard numbers removed. We are sharing part of it without revealing the identify and some competitive figures. We can brag that being a participant in the mobile ecosystem in Nigeria thorough Ovim tablet gives us live data that few can have. Our client is a bank that wants direction in this area. For a very small fee, Fasmicro Apps Division will give you local hard numbers on what is happening in Nigeria today in this industry.


Courtesy of market research conducted by – a division of FASMICRO, we have noticed that smart mobile devices growth rate will quadruple this year in Nigeria. Presently, Blackberry is the most popular smartphone in Nigeria. But with the introduction of Huawei Android IDEOS by Starcomms, we expect more than 300,000 IDEOS units to be sold this year in Nigeria.


IDEOS is the cheapest smartphone in the developing world at $100. It jumped from zero unit in December 2010 to sell 180,000 within  months in Kenya (a small nation to Nigerian size) according to Huawei CEO Herman He. We expect Nigeria to do better. As Blackberry cuts price to wedge off competition from Android, Nokia is also coming with its sub-$100 smartphone. That is the promise of Mr. Elop who took over the rein in Nokia recently. They are going after cheap Android to close that entry path which is available now in the developing world where Nokia expects more growth.


We do not discount Microsoft partnership with Nokia to give an affordable smartphone. So, in the near future, the mobile ecosystem of Nigeria and Africa is very promising. Any [industry] that goes into the space will tap early technology adopters who now connect to enterprise products and services through mobile apps.


By 2011 end, we expect more than [numbers] smartphone and tablets in use in Nigeria and that includes Nokia Symbian, Microsoft Windows Mobile, Google Android, Apple iOS, and Java. This means ready customers for your [institution]. So having an app today is a good investment for your business development and marketing.


Culled from Fasmicro App Division market intelligence to a client.

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