Yes, you would not have expected MultiChoice (DStv, GOtv) to be considering increasing the prices of its products and services with the regulatory drumbeats in Nigeria. But if you look deep enough, MultiChoice may not have an option. Its products depend on foreign raw materials and when your Naira falls, it has to ask you to send more to cover the fall. Provided MultiChoice has not changed its structure into a charity, the social and regulatory activism will not change that redesign. All foreign and imported products have since increased prices – why not, DStv? (See the MultiChoice letter and the new prices below)
This is the deal: the agitation and social media activism will not change market dynamics. MultiChoice is not sourcing products in Nigeria and reselling. If that remains so, prices will keep rising. If you think otherwise, check the prices of toothpicks and near-airport-pizzas, they have risen because most are also imported! Take it Nigeria, devaluation has happened twice in the last four months; MultiChoice has increased prices twice in the last four months. It sounds similar?
Giving reasons for its upward review of pricing, the company cited factors such inflation, operations, the mandatory increase in Value Added Tax, VAT and devaluation of Naira by the government (see attachment).
DAILY POST observed that from Tuesday, September 1, 2020, MultiChoice will effect its new price regime which is as follows: DSTV Premium will move from N16, 200 to N18, 400, Compact Plus from N10, 925 to N12, 400, Compact from 6,975 to 7,900 and for users of GOtv Max, they will have to pay the sum N3,600 from 3,280.
Good People, the only way is to attend that football bidding war in Europe and win. Then, you can come to Lagos and distribute it at Umuahia rate. Until then, everyone is at Johannesburg rate.