Elon Musk-owned social media platform X has announced plans to roll out in-app stock and cryptocurrency trading, marking a significant step in its push toward an “everything app” vision.
The new capability is designed to allow users trade stocks and digital assets directly from their timelines as the company expands deeper into financial services.
Users will be able to interact with ticker symbols embedded in posts and execute trades without leaving the platform. According to Nikita Bier, the company’s head of product, the upcoming features will include “Smart Cash tags,” enabling seamless interaction with financial assets within the social feed.
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026).
Register for Tekedia AI in Business Masterclass.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register for Tekedia AI Lab.
He wrote in a post on X,
“I genuinely want crypto to proliferate on X, but applications that create incentives to spam, raid, and harass random users is not the way. It meaningfully degrades the experience for millions of people only to enrich a few people. And yes, we are launching a number of features in a couple weeks, including Smart Cash tags that will enable you to trade stocks and crypto directly from timeline.”
The trading tools are expected to arrive alongside an external beta launch of X’s in-house payments product, X Money. Musk previously indicated that the payments service is already undergoing internal testing and will be released to a limited group of users within one to two months. The broader objective is to create a unified platform where users can message, post, send money, and invest within a single ecosystem.
Company executives have clarified that the platform will not function as a brokerage or execute trades directly. Instead, transactions will be facilitated through third-party partners, while X provides the discovery layer and user interface. This structure is intended to address regulatory requirements across multiple jurisdictions.
The feature is expected to launch first in select regions before expanding as partnerships and approvals are finalized. The platform already holds money transmission licenses in several U.S. states and provides basic pricing data for cryptocurrencies and equities, forming a foundation for the expanded services.
The initiative to introduce stock and crypto trading on X, represents a major evolution for the platform formerly known as Twitter. Recall that in 2022, Musk completed his acquisition of the platform in a deal valued at approximately $44 billion, closing one of the most consequential ownership changes in social media history. Following the acquisition, he outlined plans to transform the platform into a comprehensive digital ecosystem where users could communicate, transact, and access financial services without leaving the app.
By embedding financial tools directly into the social feed, the company aims to lower barriers to market participation for hundreds of millions of users worldwide. Early mockups suggest a feed experience that integrates live charts, price alerts, and buy-sell options alongside regular posts, positioning the platform as a hybrid social-finance hub.
If successfully integrated with payments, wallets, and creator monetization, the platform could enable users to earn money, store money, invest money and spend money all within a single platform. For markets such as Nigeria, where mobile finance adoption is already strong, this type of integration could gain traction.
Looking ahead, the successful rollout of crypto and stock trading on X, may represent one of the most ambitious attempts yet to merge social media with financial markets, potentially setting a precedent that other technology companies could seek to follow.