Money does not solve most fundamental growth problems; product improvements do! Work hard to understand your customers and do all to retain them before you begin to spend on massive scaling.
Never try to scale a business until you can retain customers. That customer retention is a validation of your business hypothesis via product-market fit.
A growth playbook which begins when a company cannot retain customers wastes resources. You are likely going to onboard customers, but the day that marketing or promotion blitz stops, the customers will move.
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Build. Pursue product-market fit. Then Scale.
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