Tesla’s global sales tumbled in the first quarter of 2025, adding further pressure on CEO Elon Musk as he faces growing backlash over his role in President Donald Trump’s administration.

The electric vehicle giant delivered 336,681 units worldwide in the first three months of the year, marking a 13% decline compared to the same period in 2024. This sharp drop brought Tesla’s quarterly performance to its lowest level in nearly three years, falling short of Wall Street expectations.

The company attributed the decline to “the loss of several weeks of production” as it prepared to ramp up upgrades for the Model Y. However, the weak numbers intensified concerns among analysts and investors about Tesla’s long-term growth prospects—especially as Musk’s deepening involvement in US politics continues to overshadow his leadership at the automaker.

Since Trump returned to the White House, Musk’s leadership has drawn fierce criticism due to his role as head of the so-called “Department of Government Efficiency” (DOGE), which has spearheaded sweeping federal spending cuts. As an unelected figure, Musk’s influence has sparked concerns about transparency and accountability, while his aggressive layoffs in government agencies have made Tesla a target for consumer boycotts and public backlash.

Musk, who contributed more than $270 million to Trump’s re-election campaign, has also used his social media platform, X, to attack critics of the administration. This has further politicized Tesla’s brand, alienating some consumers and investors. The result has been a sharp drop in Tesla’s reputation, particularly in key markets like Europe, where Musk’s association with Trump has become a liability.

Tesla shares initially fell over 6% following the earnings report but later rebounded after Politico reported that Musk may soon step down from his formal role in the administration. Sources cited in the report said White House officials were growing frustrated with Musk’s unpredictability and viewed him as a political risk, particularly after a Musk-backed judicial candidate in Wisconsin suffered a significant defeat to a liberal opponent.

While Trump publicly praised Musk as “amazing,” he hinted at a possible transition, saying, “I also think he’s got a big company to run, and so at some point he’s going to be going back. He wants to.”

China’s Model Y Success Fails to Offset Global Decline

Despite Tesla’s global struggles, the company saw a strong performance from the Model Y in China, where demand for the all-electric crossover remained robust. In March 2025, Tesla China sold 43,370 new Model Y units, making it the best-selling battery electric vehicle by volume in the country. The success of the revamped Model Y highlights the continued importance of Tesla’s China operations, which remain a critical pillar of the company’s revenue.

However, analysts noted that even with China’s solid numbers, Tesla’s overall Q1 results reflect deeper challenges, including slowing EV demand in North America and Europe. The Cybertruck, which Musk once touted as a revolutionary product, has failed to gain traction, with weak sales contributing to Tesla’s disappointing quarter. The company did not break out Cybertruck deliveries in its report, but the figures suggest poor performance, further exacerbated by a mass recall in March due to an exterior panel defect.

Investor Concerns and Musk’s Leadership Under Fire

Wedbush Securities analyst Dan Ives, a longtime Tesla bull, described the Q1 results as “a disaster on every metric,” warning that Musk’s political entanglements were damaging Tesla’s brand and investor confidence.

“It’s a fork in the road moment,” Ives said. “The more political he gets… the more the brand suffers, there is no debate. This quarter was an example of the damage Musk is causing Tesla.”

Tesla shareholder Ross Gerber echoed similar sentiments, taking to X to criticize the company’s performance.

“These numbers suck,” he posted. “The Cybertruck is basically not selling. The brand is broken and may not be fixable. The board of directors is 100 percent responsible.”

Despite the weak results, Tesla’s stock finished the day up 5.3% as speculation swirled about Musk’s potential retreat from his government role as DOGE lead. However, questions remain about whether Musk can successfully navigate Tesla through its current challenges while balancing his political ambitions.

With rising competition from Chinese automakers, an increasingly skeptical investor base, and ongoing consumer backlash, Tesla faces what could be one of the most defining periods in its history.

In a landmark shift in global trade policy, U.S. President Donald Trump has announced a sweeping 10% baseline tariff on all imports, alongside sharper, country-specific reciprocal tariffs targeting nations that impose higher duties on American goods.

The move, described by Trump as a long-overdue correction to an “unfair” global trade system, has sent shockwaves across international markets, with developed economies vowing retaliation and developing nations scrambling to assess the impact.

Among the countries affected is Nigeria, which will now face a 14% U.S. tariff on exports—a direct response to what Washington claims is a 27% duty imposed by Nigeria on U.S. goods. The decision could have significant consequences for Nigeria’s trade sector, particularly as exports to the U.S. have recently shown an uptick after years of stagnation.

Data from the National Bureau of Statistics (NBS) shows that between 2015 and 2024, Nigeria’s total trade with the U.S. amounted to N31.1 trillion. Of this, N16.4 trillion represented Nigerian imports from the U.S., accounting for 8.7% of the country’s global exports. Over the past year, Nigeria has begun expanding its non-oil exports, with increased shipments of agricultural produce, textiles, and manufactured goods to the U.S. under preferential trade arrangements like the African Growth and Opportunity Act (AGOA).

However, the imposition of a 14% tariff threatens to reverse these gains, making Nigerian exports less competitive in the American market. Analysts warn that if the U.S. tariffs dampen demand for Nigerian goods, businesses that rely on U.S. trade could see declining revenue, forcing them to explore alternative markets that may not offer the same profitability.

Trump’s “Liberation Day” Speech Signals a New Era of Protectionism

During a Rose Garden event branded as “Liberation Day,” Trump declared an end to what he called America’s exploitation under unfair trade deals.

“This is one of the most important days in American history. We will supercharge our domestic industrial base, we will pry open foreign markets, and we will break down foreign trade barriers,” he proclaimed.

His administration’s reciprocal tariff policy applies to over 50 countries, including major economic powers like China, the European Union, India, and Japan, as well as several developing economies across Africa, Asia, and Latin America.

The White House justified Nigeria’s inclusion on the list by pointing to the country’s 27% tariff on U.S. goods, arguing that a 14% countermeasure was necessary to establish “fair trade.”

The move raises uncertainty for Nigerian policymakers, who did not appear to anticipate the tariff hike. While some affected countries—including Canada, the EU, and China—have vowed immediate retaliation, it remains unclear whether Nigeria will respond or attempt to renegotiate trade terms with Washington.

Global Retaliation Grows Against U.S. Tariffs

Many developed economies have reacted with fury to Trump’s announcement, branding it a reckless act of economic aggression. Canada, China, and the European Union have already signaled plans for countermeasures, with some officials warning of an impending global trade war.

The European Commission condemned the move as “an unjustifiable assault on multilateral trade” and vowed to impose retaliatory tariffs on American exports. Canadian Prime Minister Justin Trudeau dismissed Trump’s claims of unfair trade practices, stating that “Canada will defend its industries and workers with proportional measures.”

China, which is one of the largest targets of Trump’s tariff policy, has also promised harsh retaliation, with Beijing warning that it “will not tolerate U.S. economic bullying.”

These reactions suggest that Trump’s move could trigger a wave of retaliatory tariffs, creating instability in global supply chains and potentially harming American businesses that rely on international markets.

Africa’s Trade Preferences at Risk

For African economies, the situation is particularly delicate. Many countries, including Nigeria, Kenya, and Ethiopia, benefit from trade preferences under AGOA, which grants them duty-free access to the U.S. for certain goods. However, Trump’s new tariffs undermine these agreements, raising concerns that African exports may soon face further restrictions.

Mauritius, which the U.S. claims impose an 80% tariff on American goods, has been hit with a 40% U.S. tariff in return—one of the highest in Africa. Other affected nations include:

• Algeria, which now faces a 30% U.S. tariff in response to its 59% tariff on American imports.
• Namibia, where the U.S. will impose a 21% tariff to counter a 42% duty on U.S. goods.
• Lesotho, which has been hit with a 50% U.S. tariff, the steepest in Africa.
• Kenya, Ghana, and Ethiopia, all of which now face 10% reciprocal tariffs matching their own duties on U.S. imports.

The African Union has yet to respond, but analysts suggest that the continent’s trade bloc may need to push for urgent negotiations to prevent further disruptions to exports.

What This Means for Nigeria

For Nigeria, the decision to impose a 14% tariff on exports to the U.S. could have serious economic consequences. Key industries—especially those seeking to expand beyond crude oil—may struggle to maintain competitiveness.

While some experts suggest Nigeria should retaliate by imposing higher duties on U.S. imports, others warn that such a move could backfire, further complicating trade relations with Washington.

According to some analysts, Nigeria has a few difficult options:

• Maintain its current tariff regime and absorb the new 14% U.S. duty, risking reduced exports.
• Retaliate by imposing higher tariffs on American imports, potentially provoking trade tensions with Washington.
• Seek to renegotiate trade terms in hopes of securing better arrangements.

The big question now is whether Nigeria will revise its tariffs to avoid these new trade barriers.

If Nigeria chooses to lower its tariffs on U.S. goods, it could prompt a policy shift that benefits American businesses but limits Nigeria’s revenue from import duties.

Alternatively, Nigeria could maintain its existing tariff structure, absorb the new 14% duty, and shift its export focus to other regions. However, given that the U.S. remains a key global market, ignoring the changes could be a costly decision.