Netflix is doubling down on the creator economy, announcing a wide-ranging partnership with iHeartMedia that will bring 14 high-profile video podcasts exclusively to the streaming platform beginning in early 2026.
The move sharpens Netflix’s challenge to YouTube and signals that video podcasts are no longer a side experiment for the world’s largest streaming service, but a strategic pillar of its growth plans.
Under the agreement, Netflix will debut new video episodes of the podcasts in the United States, with international expansion planned at a later stage. The deal covers all future episodes and selected catalogue content, giving Netflix a steady pipeline of long-form, personality-driven programming that typically commands loyal, repeat audiences.
iHeartMedia will retain audio-only rights and continue distributing the podcasts across iHeartRadio and other major audio platforms, preserving its traditional listener base. What changes fundamentally is the video layer: Netflix, not YouTube, becomes the exclusive home for watching these shows.
The lineup spans comedy, crime, culture, sports, psychology, and history, reflecting Netflix’s intent to cast a wide net rather than bet on a single genre. Flagship titles include The Breakfast Club with Charlamagne tha God, Dear Chelsea with Chelsea Handler, and My Favorite Murder, one of the most successful true-crime podcasts globally. Other shows such as Behind the Bastards, Stuff You Missed in History Class, and Bobby Bones Presents: The Bobbycast bring established, highly engaged audiences into Netflix’s ecosystem.
The strategic logic is straightforward for Netflix as video podcasts have become one of the most consumed formats on YouTube, often running well over an hour and generating significant advertising revenue. By pulling these shows behind a subscription paywall, Netflix is betting that viewers value convenience, production quality, and a single destination for entertainment enough to follow their favorite creators off free platforms.
That bet, however, carries risks. Many of these podcasts built their followings on YouTube’s open distribution and algorithmic discovery. Removing video versions from YouTube could reduce reach, limit ad income for creators, and frustrate fans who are unwilling to pay to watch content they previously accessed for free. Netflix appears to be banking on scale and global distribution to offset those losses, positioning itself as a premium home for podcasts that have already proven their appeal.
The iHeartMedia partnership builds on Netflix’s earlier deal with Spotify, announced in October, which brought video versions of podcasts from The Ringer, including The Bill Simmons Podcast and The Zach Lowe Show, to the platform. Taken together, the deals show Netflix is systematically assembling a portfolio of creator-led content rather than testing the waters with one-off experiments.
This push comes as Netflix works to broaden its identity beyond scripted series and films. The company has increasingly embraced formats that drive frequent engagement, including live comedy specials, unscripted programming, mobile and TV-based games, and creator collaborations such as its deal with YouTube educator Ms. Rachel. Video podcasts fit neatly into that strategy, offering relatively low production costs, predictable release schedules, and audiences that return weekly.
For iHeartMedia, the deal offers validation of podcasts as premium intellectual property, not just ad-supported audio products. By partnering with Netflix, iHeart elevates its biggest franchises into a global streaming environment while keeping control of audio monetisation, which remains its core business.
More broadly, the agreement highlights an intensifying battle over where the next generation of media consumption will live. YouTube has long dominated creator video and podcasting, but Netflix is now signaling it wants a share of that attention—and is willing to pay for exclusivity to get it.
The shows included in the partnership are:
- The Breakfast Club
- Bobby Bones Presents: The Bobbycast
- My Favorite Murder
- Dear Chelsea
- Joe and Jada
- This Is Important
- The Psychology of Your 20s
- Behind the Bastards
- Stuff They Don’t Want You to Know
- Stuff You Missed in History Class
- Stuff to Blow Your Mind
- New Rory & MAL
- 3 and Out with John Middlekauff
- Buried Bones
Netflix’s pivot toward video podcasts reflects a broader recalibration as streaming competition tightens and subscriber growth becomes harder to sustain: growth may come less from blockbuster hits alone, and more from owning the daily habits of audiences who tune in week after week to hear familiar voices talk about the world.






