Crypto markets have seen another wild week, but some projects continue to show real progress backed by strong performance and active development. Whether through new architecture, solid fundamentals, or expanding real-world adoption, market watchers are again focusing on the top crypto to buy now. Among the most discussed names are BlockDAG, Hyperliquid, XRP, and Tron, all showing promising signals for near-term growth.

What makes these stand out isn’t hype, it’s real delivery. Each has proven traction through testnets, technical upgrades, or billion-dollar ecosystems. Here’s why these projects are leading attention in the current market cycle.

1. BlockDAG: The Presale Giant Powering Toward Launch

BlockDAG has emerged as the biggest presale phenomenon of 2025, having raised over $430 million with more than 315,000 holders worldwide. Its unique hybrid framework combines Bitcoin-level Proof-of-Work security with a Directed Acyclic Graph (DAG) structure that can handle 2,000 to 15,000 transactions per second. This design makes it fast, secure, and scalable, setting BlockDAG apart as the top crypto to buy now for those watching the evolution of blockchain infrastructure.

BlockDAG will host an exclusive AMA on Binance this Friday, October 24, at 3 PM UTC, featuring roadmap updates and insights ahead of Keynote 4 and Genesis Day. With over $430M raised, BDAG remains priced at $0.0015 in Batch 31. Users can apply code “TGE” for extra rewards before the Dashboard V4 upgrade and upcoming price rise.

The project’s live “Awakening Testnet,” which supports the Ethereum Virtual Machine, allows seamless dApp development and testing. Currently, Batch 31 coins are available at $0.0015, ahead of the confirmed mainnet launch price of $0.05. With a growing community of over 27 billion coins sold and partnerships like the multi-year collaboration with the BWT Alpine Formula 1® Team, BlockDAG (BDAG) is already positioned for a high-impact debut.

Led by CEO Antony Turner and advised by computing expert Dr. Maurice Herlihy, BlockDAG pairs transparency with technical depth. Backed by security audits from CertiK and Halborn, it’s one of the few projects combining proven delivery with verifiable credibility. For early participants, this balance of innovation, security, and a clear growth path cements BDAG as a front-runner among the top crypto to buy now.

2. Hyperliquid: Redefining Decentralized Trading

Hyperliquid’s HIP-3 upgrade has reshaped how decentralized perpetual trading operates. For the first time, anyone who stakes 500,000 HYPE (around $20 million) can create new perpetual markets without centralized oversight.

This new setup empowers creators and traders while maintaining control through validator slashing and strict open-interest limits. The network’s framework blends freedom with structure, a rare mix in DeFi today.

Hyperliquid has also executed large-scale buybacks worth around $644 million this year, removing more than 21 million HYPE from circulation. That’s nearly 2% of the total supply burned, reinforcing scarcity and long-term stability.

Currently, HYPE trades near $40.10 with strong daily volume and growing market participation. With this mix of advanced design, governance, and consistent activity, Hyperliquid stands as a strong contender among the top cryptos to buy now for those exploring liquidity-focused opportunities in decentralized finance.

3. XRP: Awaiting Its Defining ETF Decision

XRP has seen pressure recently, dropping from $2.49 to about $2.41, as one of the ten pending XRP ETF applications nears its SEC review deadline this week. Despite the decline, analysts believe the broader setup remains healthy, suggesting the drop stems more from liquidations than weakness. Should ETF approval arrive, XRP could attract significant institutional engagement.

The asset’s daily volume remains massive at $5.56 billion, though it’s down 17% from last week, and open interest has reduced to $4.2 billion as leveraged positions unwind. Market watchers expect a rebound once large holders ease selling pressure. That possible reversal keeps XRP in focus among the top crypto to buy now, especially for those anticipating regulatory clarity and mainstream integration through ETFs.

4. Tron: The Steady Force in Stablecoin Activity

TRON (TRX) continues to dominate in transaction count and stablecoin transfers. Currently priced near $0.322 with daily volume above $770 million, TRX maintains solid support around $0.32. Analysts predict a move toward $0.35 if this zone continues to hold, showing signs of steady accumulation by holders.

Beyond price, TRON remains a preferred platform for USDT movement, handling billions in transactions every day. Its low fees and high-speed network make it appealing for fintech use cases. A recent study titled Decoding TRON highlighted its vast on-chain usage and leadership in stablecoin volume, proving it’s built on active utility, not just speculation.

With continuous growth, a mature DeFi landscape, and strong technical traction, TRON earns its place among the top cryptos to buy now for those who favor stability and consistent blockchain use.

Final Thoughts

From progress to adoption, each of these projects brings a unique strength to the market. BlockDAG leads with breakthrough technology and a record presale crossing $430 million. Hyperliquid is changing decentralized finance with its permissionless perpetuals.

XRP stands near a pivotal regulatory milestone with ETFs on the horizon, while TRON continues to anchor stablecoin activity across the blockchain world. Together, they represent the diversity and potential of shaping the crypto landscape today.

Whether drawn to infrastructure, DeFi, payment systems, or stablecoin ecosystems, these four are the top cryptos to buy now, not because of hype, but because of progress, proof, and momentum.

Public relations continues to transform as it responds to technological progress, changing consumer behaviors, and worldwide patterns. The upcoming year, 2025, will bring multiple significant advancements in PR, transforming business communication with publics, reputation management, and audience engagement. These advancements will include two major PR developments: artificial intelligence (AI) and data-based approaches to public relations.

1. AI-Powered PR Tools

Artificial intelligence (AI) is set to revolutionize public relations work. AI systems process extensive data collections to generate predictions and develop PR plans that were previously unattainable. These tools currently help organizations monitor media coverage, track brand sentiment, and generate automated press releases and social media content.

AI technology will drive PR professionals to use automated systems for handling routine work, discovering new business prospects, and enhancing operational performance during 2025. AI platforms will enable PR teams to evaluate media effects, measure campaign success, and generate story ideas based on trending subjects and audience preferences. A public relations firm that implements AI tools will achieve better client service delivery through data-driven insights at large scales.

2. Data-Driven PR

The PR industry will experience a data analytics revolution, helping professionals make better decisions and prove their work’s value to clients and management. In 2025, PR campaigns will use data to achieve precise audience targeting, monitor audience interactions, and optimize their messaging content.

Implementing data-based decision-making in PR planning will allow organizations to deliver customized messages that reach specific audience segments at optimal times. The success evaluation of press releases and social media brand sentiment analysis will become more important for PR strategy development.

3. Personalization and Audience Segmentation

The practice of sending general messages to large audiences has become obsolete. The current PR environment demands targeted approaches that focus on individualized communication methods. PR specialists will use various audience characteristics to develop customized communication that connects with each segment effectively.

Personalization will evolve into a fundamental requirement for businesses to succeed in 2025. Organizations will need to develop individualized connections with their audience through customized experiences that extend past basic name recognition. This includes creating individualized email campaigns, developing specific social media content, and designing press materials that address particular audience segments to build trust and customer loyalty.

4. Voice Search and PR Optimization

The growing use of voice search technology through Amazon Alexa, Google Home, and Siri requires PR professionals to develop new strategies for information retrieval. Optimizing content for voice search will become essential for PR professionals aiming to boost their search engine rankings in 2025.

The way people search using voice requires PR professionals to create content that uses natural speech patterns and answers typical questions users ask. The optimization process for voice search requires PR professionals to create content that uses natural language and answers frequently asked questions while ensuring their brand content appears in voice-powered search results.

5. PR and Social Media Integration

Social media serves as a fundamental PR channel, but its connection with PR strategies will achieve complete unity by 2025. Social media platforms now use advanced algorithms to enable brands to connect with their audiences through new features such as live streaming, stories, and ephemeral content.

PR professionals will need to master new social media tools that they must incorporate into their strategies to achieve better audience interaction. PR teams must monitor social media trends, handle influencer campaigns, create real-time content, and respond to social media emergencies. A public relations firm will help businesses optimize their social media presence through strategic guidance.

6. Influencer PR 2.0

The current impact of influencer marketing on PR will expand into new dimensions by 2025. The integration of influencers into brand strategies requires PR professionals to discover new methods for working with influencers who connect with their target audience through authentic relationships.

The future of influencer PR will shift away from using famous endorsements and one-time promotional activities. It will focus on building enduring relationships with small influencers who maintain dedicated fan bases within specific interest groups. This new approach will create authentic relationships that produce superior results for building audience trust and credibility.

7. Corporate Social Responsibility (CSR) and PR

The growing consumer demand for value-based brands will make Corporate Social Responsibility (CSR) an essential element of PR strategies in the coming years. Brands will need to establish their positions on vital social, environmental, and political matters through their PR initiatives by 2025.

The development and promotion of CSR initiatives will depend heavily on PR professionals. These professionals will lead efforts to demonstrate brand dedication to environmental stewardship, social equity, and other important causes. The need for brand transparency will peak as consumers demand proof of corporate responsibility from their preferred brands. PR professionals will lead the effort to present CSR initiatives through authentic and audience-friendly communication methods.

8. Visual and Video Content in PR

Visual content remains vital for PR, but video content will shift toward video-based storytelling by 2025. The growing popularity of YouTube, TikTok, and Instagram requires PR specialists to develop visual content that grabs audience attention.

Video content will establish itself as a fundamental element in all PR marketing initiatives. The development of video content expertise will become essential for PR professionals, who will need to create media outreach materials, social media content, and brand promotion videos by 2025.

9. The Continued Rise of Employee Advocacy

A brand’s most valuable resource for public relations is its employee base. The practice of employee advocacy will become an essential element of PR strategies during the upcoming years of 2025. The spread of positive PR depends on employees who distribute company news, engage in content, and serve as social media representatives for their organization.

Organizations will dedicate resources to teach their staff members how to promote their company through their personal networks, which will enhance brand reputation and trust. This trend will have significant effects on recruitment and talent acquisition, as job seekers now base their decisions on companies that demonstrate a positive public image. PR firms will lead businesses in creating employee advocacy programs that generate authentic brand promotion through effective methods.

Conclusion

The future of PR holds exciting prospects, offering numerous possibilities. The advancement of technology will create new analytical tools, personalized content methods, and influencer collaboration approaches for PR professionals to connect with their target audiences. The PR industry of 2025 will present an interactive and data-driven environment that surpasses all previous levels of complexity.

PR professionals who anticipate these developments will maintain their position as industry leaders while achieving successful outcomes for their brands. The success of public relations firms depends on their ability to adjust to new trends while maintaining a focus on building authentic relationships with audiences through engagement. The organizations that adopt these new developments will establish themselves as leaders in the upcoming PR industry.

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Nokia reported stronger-than-expected third-quarter earnings on Thursday, boosted by surging demand for optical networks and AI-driven cloud services following its acquisition of U.S. optical networking firm Infinera.

The Finnish telecom equipment maker’s shares jumped 10.6% to €5.20 — their highest level in more than three years — adding roughly €3 billion to its market capitalization.

Comparable operating profit for the quarter through September rose to €435 million ($507 million), easily beating analyst expectations of €342 million, according to data compiled by LSEG. Group net sales climbed 12% to €4.83 billion, ahead of the €4.6 billion forecast. The results marked a sharp rebound for Nokia, which only months earlier had issued a profit warning amid U.S. tariffs, currency headwinds, and a slowdown in global telecom spending.

CEO Justin Hotard said the company’s pivot toward high-capacity data networks and AI-related infrastructure is now bearing fruit.

“AI and data center demand continues to be robust. In fact, it continues to accelerate from our perspective,” Hotard told reporters during a post-earnings call.

Nokia stated that AI and cloud customers accounted for 6% of the company’s total group sales and 14% of its network infrastructure revenue, underscoring the growing significance of the company’s non-mobile segments. Its Optical Networks division was a standout performer, expanding 19% on a constant-currency basis — driven by hyperscaler demand and next-generation data center connectivity.

The results come amid a period of strategic repositioning for Nokia after years of losing ground to rivals in its core mobile networks business. U.S. carrier AT&T began phasing out its 5G contract with Nokia in favor of Swedish rival Ericsson, which secured a $14 billion deal in 2023. The setback prompted Nokia to expand into new growth areas like optical networking and AI-powered cloud infrastructure to diversify revenue streams.

The Infinera acquisition, completed earlier this year, has strengthened Nokia’s position in high-speed optical transmission, an increasingly critical backbone for AI workloads and cloud computing. Analysts say it also gives Nokia a stronger foothold in the North American enterprise market, where demand for next-generation data links is accelerating despite weakness in telecom operator spending.

In an effort to maintain momentum, Nokia said it now expects full-year operating profit to range between €1.7 billion and €2.2 billion, up slightly from a previous upper limit of €2.1 billion. The company reiterated its guidance that the second half of 2025 would outperform the first, helped by seasonal demand and improved supply-chain conditions.

The upgrade partly reflects changes in how Nokia reports results from its venture fund, after it announced plans to scale down passive investment activities and focus on core operational performance.

Despite persistent challenges from a weaker dollar and price competition in Europe and Asia, Nokia’s ability to offset declining mobile sales with strong optical and cloud momentum marks a crucial inflection point for the 159-year-old firm. It also pinpoints how firms are boosting growth by pivoting to AI infrastructure and cloud services.

With major AI infrastructure investments sweeping across global markets, Nokia’s repositioning appears well-timed. Its renewed focus on optical technology, cloud interconnectivity, and AI-centric networking positions it to capture a growing slice of the digital infrastructure powering the next phase of global connectivity.