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The Obi Cubana’s Market

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Good People, Nigerians need to understand the full meaning of tolerance and respect. While I praise ecommerce entrepreneurs, I have no interest in investing in one yet. Also, that one discusses and examines the business model of Obi Cubana does not mean I will do the same carnival he just did. 

Education is the liberation of the mind. A professor of real estate may not think that any human should live in a house that costs more than $500,000, but if the job requires examining Beyoncé and Jay-Z’s Bel Air $88 million home, that is the job.

I am a typical village boy: the Igbo proverb says that “uwa bu ahia” and a simplistic translation is that the world is a market. In other words, there is business in everything! I looked at the Obi Cubana carnival from a business viewpoint, and many people appreciated it. If you do not like it, flip and move to the next one.

But note this: Obi has elevated Cubana, and when he returns to business, he will check how the foot traffic has improved in his clubs and hotels! Like in Michael Jackson’s wake keep where the girl said it would be nice to do this type of show regularly, Cubana 2.0 has started. And before I go, I send my condolences. He truly wanted to celebrate his mother – and he has all the rights.

Sure, personally, I will not do that carnival. But that does not mean that someone who did it is wrong. My job is to find the “market” in his thinking. When I shared here how my family built a road in the village, many here said that was stupidity – doing the government’s job!  Lesson: people see things differently, and there is stupidity in ALL of us.

Tolerance and respect will make us better. One question you should focus is this: is the wealth being displayed taxed and legal? If yes, QED! If Adamu, Femi or Uche had gone to space as Richard Branson did when there are many hungry people on this earth, Nigerians would’ve hammered him. But because he is a white dude, he is a visionary! This is it: there is nothing Obi Cubana did that Hollywood does not do weekly!

Obi Cubana has built a new basis to compete, and possibly, the ascension to Cubana 2 is here. If the world is a market, he has simply expanded his “market” after the burial carnival.

The Obi Cubana’s Carnival and Nigeria’s Acres of Diamonds

Tekedia Mini-MBA Welcomes Sierra Leone

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Bintumani is one of the loveliest places you can be in Freetown, Sierra Leone. Very excited to share that Sierra Leone is bringing 10,000 participants to Tekedia Mini-MBA.

Tekedia will graduate more learners than any university in continental Africa. Even investors and companies are looking for Tekedia Mini-MBA graduates. Experience a new form of education at Tekedia Institute. Professionals from 38 countries have chosen us.

Learn more at the best school – school.tekedia.com.

Thank you Sierra Leone. We’re honoured as an institution to partner with you. At Tekedia Institute, we educate for practical impacts. The land of Fourah Bay College (est 1827), one of Africa’s earliest colleges, thank you. Business leaders. Technology leaders. Community leaders. Will emerge.

Tekedia Institute – we’re the best. Learn more about how we are changing Africa with a new model of business education. We use only business people to teach business, and our members are liking it .

Tekedia Live – Art, Creativity and Non-Fungible Tokens (NFT) – July 20 @7pm

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Ferdy ‘Ladi Adimefe is a creative entrepreneur and the Founder/CEO of Magic Carpet Studios, an innovation storytelling company that specializes in developing authentic African stories into the global market. The studio is one of the leading animations and game development studios in Africa playing a significant role in the development of the animation industry on the continent.

They create work of arts and then overlay one technology which is emerging out of the blockchain space. That tech is called non-fungible token (NFT): a non-fungible token is a unit of data stored on a digital ledger  that certifies a digital asset to be unique and therefore not interchangeable.

Ferdy is coming to discuss Art, Creativity and Non-Fungible Tokens (NFT)  at Tekedia Institute Mini-MBA Live as follows:

  • Tue, July 20 | 7pm-8pm WAT | Art, Creativity and Non-Fungible Tokens (NFT) – Artist3, Magic Carpet Studio (Lagos, Nigeria)  | Zoom link in the Board.

Registration continues for the next edition of Tekedia Mini-MBA; learn from the best. Register here.

Greenland Govt Bans Oil Exploration, Contrasting Nigeria’s Stance Amidst Global Push for Cleaner Energy

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Oil workers

Greenland, a small Danish island territory in the Arctic, with rich oil and minerals resources, has thrown in the towel respecting oil exploration, citing the impact of fossil fuel on the environment and global push for a shift to cleaner energy.

The decision is the latest boost to the global quest to end carbon emission, and poses a striking contrast to the oil exploring moves that the Nigerian government has been making in frontier basins.

Though the Greenlandic government, Naalakkersuisut, remains committed to developing the country’s vast mineral potential, it is only focusing on where it does not involve the extraction of uranium. A draft-bill has been sent out for consultation, which bans preliminary investigation, exploration and extraction of uranium in Greenland.

The Greenlandic 57,000 population has based its livelihood on the country’s natural resources for centuries, and the ban on uranium mining is rooted in a profound belief that business activities must take nature and the environment into account. The government believes that the way the world is going, oil has no future.

“The future does not lie in oil. The future belongs to renewable energy, and in that respect we have much more to gain,” the Greenland government said in a statement. The government said it “wants to take co-responsibility for combating the global climate crisis.”

The Greenlandic underground contains large unexplored deposits of oil. A recent study from The Geological Survey of Denmark and Greenland (GEUS) estimates that there are DKK 18 billion de-risked barrels of oil on the west coast of Greenland. Large deposits are also expected to hide below the seabed on the east coast of Greenland.

However, the Greenlandic government believes that the price of oil extraction is too high. This is based on economic calculations, but considerations of the impact on climate and the environment also play a central role in the decision.

Against this background, Naalakkersuisut has decided to cease issuing new licenses for oil and gas exploration in Greenland.

The Minister for Housing, Infrastructure, Mineral Resources and Gender Equality, Naaja H. Nathanielsen said it’s time for soul-searching.

“As a society, we must dare to stop and ask ourselves why we want to exploit a resource. Is the decision based upon updated insight and the belief that it is the right thing to do? Or are we just continuing business as usual? It is the position of the Greenlandic government that our country is better off focusing on sustainable development, such as the potential for renewable energy,” he said.

No oil has been found yet around Greenland, but officials there had seen potentially vast reserves as a way to help Greenlanders realize their long-held dream of independence from Denmark by cutting the annual subsidy of 3.4 billion kroner ($540 million) the Danish territory receives. But in a sudden turn, the government is choosing the environment over oil revenue and independence from Denmark.

The government’s decision to stop oil exploration was welcomed by environmental group Greenpeace, which called the decision “fantastic.”

The Minister for Agriculture, Self-sufficiency, Energy and Environment, Kalistat Lund said the decision will help the government to fight climate change and focus on other sources of economic growth.

“Naalakkersuisut takes climate change seriously. We can see the consequences in our country every day, and we are ready to contribute to global solutions to counter climate change. Naalakkersuisut is working to attract new investments for the large hydropower potential that we cannot exploit ourselves. The decision to stop new exploration for oil will contribute to place Greenland as the country where sustainable investments are taken seriously,” he said.

Crude oil price is at $71, the highest in four years. For oil economies, it offers an opportunity for swift recovery from pandemic-induced economic losses but it also means further harm to the environment.

In Nigeria, the government has adamantly continued oil exploration even as the world moves on. The Petroleum Industry Bill (PIB), which has been under consideration by Nigerian lawmakers proposes that 30% of oil profits be dedicated to oil exploration, in clear opposition to the global push for clean energy.

Greenland Minister for Business, Trade, Foreign Affairs and Climate, Pele Broberg said businesses moving away from oil indicate it’s time the government considered the environment and explore futuristic opportunities.

“International investments in the energy sector in recent years are moving away from oil and gas and into renewable energy. It is therefore natural that we emphasize business on the opportunities of the future and not on the solutions of the past. The decision to halt oil exploration is also the story of a population that puts the environment first. It is a story I look forward to sharing with the tourism sector and include when I represent Greenland internationally,” he said.

Recently, many companies in the energy industry have announced plans to divest. Saudi Aramco, Shell, BP etc. all said they are moving away from crude oil to cleaner energy, winding down their operations in some countries and developing frameworks for environmentally friendly business.

The pro green Joe Biden administration has taken the United States back to the Paris Climate Accord, leading the charge for global climate action that will hurt oil production in the near the future.

With efforts collectively yielding alternatives to oil, and more governments and firms showing willingness to embrace the alternatives, Nigeria may need to find a new use for its abundant oil soon.

Beyond The Oba Carnival, The Obi Cubana’s Show In Scotland

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One of the most “craziest” CEOs in America in recent memory was the CEO of T-Mobile. John Legere was annoyingly funny. But check his numbers: he rebuilt T-Mobile and redesigned the US telecommunication market. The man will run crazy in front of hotels, attracting attention, just to get local TVs to cover his brand. He pioneered no-contract mobile plans, and did many things that changed how AT&T and Verizon, the industry leaders, engaged with customers.

That takes me to the story of the moment in Nigeria: check Tekedia, my piece on Oba Cubana is trending #1. In other words, in less than 4 hours, its traffic is bigger than the cumulative 7-day averages of other articles. This is the piece, and it has been well received by many.

I am from Abia but I have many contacts in Anambra. What people may not know is that even though some of these men might not have gone to school, they do not play with education! Anambra state is now ranked top #3 (if not #1) in JAMB and WAEC in Nigeria with literacy rate above 95%. If you work with them, you understand the pursuit of perfection and excellence: “Prof, you will lead this presentation for our company and we are sending a business class ticket for you to arrive in Nigeria over the weekend”. Yes, they are ready to spend millions of naira to get someone to have the best delivery. 

The Obi Cubana and his pals run hotels and clubs. Using public data, I know they hold exclusive distribution of many wine brands in Nigeria. As they serve these drinks in their clubs and hotels, they build a customer base. Not only wines but many things. In short, they run the One Oasis strategy, capturing massive value using the Double Plays.

The Cubana team has been doing shows in their own ways!  They went to Scotland and wowed the company board to seal the exclusivity of the Glenfiddich in Nigeria.  They put on a show and the Scottish press recorded their presence; they brought the deal home. In business, open your playbook but it needs to align with your grand plan.

Do not be deceived, these are men going for alpha. In the Igbo Nation, the world is a market, and they are in the market now. If you can, try to understand what they do. According to rumours, the total worth of their hotels, clubs, etc would be in excess of $1 billion which means only 3 banks in Nigeria are worth more!

The Obi Cubana’s Carnival and Nigeria’s Acres of Diamonds