It is important to note that Kusnap Africa Limited (with registration number RC:1505040) came into the limelight in May 2020 following the desire to ease the trading difficulties that were being experienced at the time due to Covid-19. Since then, Kusnap has established itself as one of the credible and top e-commerce platforms that entrepreneurs rely on in running businesses in the digital space in Nigeria.

Therefore, the acute penetration of Kusnap over the last few months has brought with it endless opportunities that many entrepreneurs seize as advantages to propagate and expand their businesses. Without a doubt, running a business in the digital space has become more exciting, especially in our ever-growing technology world. The pandemic has driven technology advancement, which has resulted in a ripple effect that has changed the whole landscape of business and trading, leading to a new normal.

Interestingly, the digital space in Nigeria has seen tremendous growth in the last decade. It is not surprising because many people get exposed daily to the boundless opportunities available to online businesses. Currently, Nigeria is among the top countries with an effective internet economy in Africa and one of the big players on the global stage. Nigeria is the 6th populous nation in the world after Brazil, with a sufficiently young population, which is doubtlessly the reason for the exponential growth seen in the Nigerian digital sphere.

With improving technological development, standard infrastructure for ideal internet connectivity, and good network coverage, there has been a rapid rise in internet penetration up to about 60 percent (according to Statista). Additionally, the rate of ownership of mobile devices in Nigeria is up to 50 percent, allowing more access to the internet through mobile devices than desktops. All these statistics contribute to the growth of the Nigerian landscape and make it a huge potential market for many e-commerce businesses to thrive. This is an indication that Nigeria is moving towards a cashless economy, which is understandable as diverse digital payments and electronic banking are being executed through phases. Also, numerous emerging digital financial service platforms have helped the proliferation and growth of e-commerce in Nigeria.

Considering the opportunities established about the Nigerian e-commerce industry, Kusnap comes in to lift traditional businesses, retail traders, and prepare them to tap into the market and prospects provided by e-commerce. Kusnap is a social enterprise that pays less attention to profit-making but prioritizes the well-being of the Nigeria business ecosystem and entrepreneurs. Its activities are 100% online and designed to allow entrepreneurs to grow their businesses by giving their businesses more reach and exposure to a bigger target market. It is also the fastest-growing online marketplace in Nigeria, where people source goods and services for purchase.

Through Kusnap, entrepreneurs can set up their virtual shops to allow customers across Nigeria to patronize their products/services. Selling products and services through Kusnap is easier and faster than a shop in-situ. Features of the platform enable products to reach an expanded target market segment, improve sales, and boost business growth within a short period. With the high population of Nigeria, there is a huge market and excellent opportunities so lucrative to ensure that businesses on the platform not only thrive but also grow to their best.

There are many intrinsic and indispensable features on Kusnap that help entrepreneurs to grow their businesses. Each of these features makes doing business online fascinating and engaging for both the buyers and the sellers. The features also give buyers and sellers a real-feel of a physical shopping experience but with the exception that they are buying from the comfort of their homes.

Features such as clear and spotless product images give buyers an idea of the physical features of the product in terms of size, shape, and other important characteristics of the item on display. The product description on Kusnap is remarkably simple as it gives detailed information to buyers beyond the physical features on display. It could be in the form of volume, weight, concentration, use, and so on. Kusnap also incorporates product reviews, which gives customers who have purchased particular products/services a chance to share their experiences in using such products or services. It also tells buyers more about what to expect when potential buyers use such products. Of significant importance is the star ratings that show how satisfied consumers are with a particular product.

The ratings range from 1-5, with 1 star indicating a less than impressive experience, while 5 represents an excellent experience. Another powerful tool that enhances interaction on the Kusnap platform is the chat feature. It allows potential buyers to chat with the sellers about the other aspects of products/services not listed on the description page. Or to negotiate prices and where to pick up the items. Should any customers experience challenges, the support feature helps to sort out any issues that the users on the platform might experience. This feature definitely adds a lot of spice to the shopping experience while also guaranteeing rapid customer conversion.

Kusnap has a team of high-level innovators, skilled technical staff, and creative professionals who are committed to providing all businesses the chance to utilize the many opportunities that digital technology offers businesses. As a result, businesses on the Kusnap platform are second to none. It gives a competitive edge over many other similar products/services that are either offline or on other platforms.

In the last few months of operation in Nigeria, users have provided countless positive reviews about the boundless advantages and benefits they enjoy while serving their businesses through Kusnap. This has resulted in a large influx of entrepreneurs (including buyers and sellers) into the platform, making Kusnap the fastest-growing e-commerce platform in Nigeria, a credit to the quality of service and delivery offer to all parties involved in business transactions on Kusnap.

Bringing your business to the online space through Kusnap is one of the best moves you can make for your business today. Your business on Kusnap guarantees you benefits that you would most likely not enjoy through the traditional means of running a business. Through Kusnap, your business is assured of more exposure to your target market, faster buying process, store and product listing creation, cost reduction, affordable advertising and marketing, flexibility for customers, No reach limitations, product and price comparison, faster response to buyer/market demands, several payment options, and many others. These advantages help many businesses to grow exponentially in a shorter time, which we believe is what entrepreneurs desire.

Other improvements on the Kusnap platform are a re-designed user interface and the GROUP function. The re-designed interface allows for ultra-fast loading of pages to ease surfing through the platform. It makes buying experience more exciting for buyers and entrepreneurs who own businesses. Increased customer engagement and retention are also enjoyed through this update. The GROUP feature embedded into the system is also enhanced, which allows customers to carry out transactions while on the platform. Sellers can create any type of group of business interest, add items to it, and display it on the e-commerce website so that each item appears where shoppers are most likely to find it.

Buyers and sellers on the platform can now set alerts notifications for when a particular product is available. It is great news to many buyers whose favorite products run out of stock, as they will easily be notified when such products are restocked and available. For ease of shopping, you can also easily view your recently viewed items. It comes in handy, especially in a scenario where you find yourself on another unfamiliar page. You can easily tap on the recently viewed items and return to products you wish to purchase.

Finally, entrepreneurs have the option to select multiple images at a time during product upload. It gives potential buyers more insight into the products you sell and other details that may seem interesting to buyers. The ability to upload more selective images of your products offers additional credibility to the quality of products you have put up for sale. Also, a text editor has been integrated for an enhanced product description. This additionally provides greater details of the products or services your business intends to offer buyers. Another interesting feature is editing product photos right there on www.kusnap.com as well as styling it the way you want. This is giving more to customers than they want.

In conclusion, opportunities in Nigeria’s e-commerce industry are briefly explained, and the update looks great as it is a win-win situation for both buyers and sellers on www.kusnap.com, as it all makes the shopping experience easier, comfortable, and faster. It helps both entrepreneurs and consumers get what they all want – top-quality service and delivery. Are you an entrepreneur intending to take your business digital? Or you are a consumer interested in getting products and services through e-commerce platforms? Join Kusnap today and enjoy a never-ending experience of top-notch e-commerce like never experienced before.

For more information about the Kusnap brand, visit https://www.kusnap.com/; and for the Kusnap Entrepreneurial Institute, visit https://blog.kusnap.com/.

Follow Kusnap on Facebook, Instagram, Twitter, and LinkedIn.

Snap-to-sell, click-to-buy!

We are in the execution phase (yes, doing phase) of Tekedia Mini-MBA as we conclude the edition next week. I will lead today’s Tekedia Live and the topic is amazing – Five Phases for Building Great Companies. How do we make the companies we work for better?

How do we understand how we can create leverageable factors that compound to deliver alpha in markets? These questions and more would be examined within the constructs of market systems.

Join us as follows:

Sat, May 1 | 7pm – 8.30pm WAT | Five Phases for Building Great Companies, General Topic –  Ndubuisi Ekekwe

Zoom Link in the Board.

Register for the next edition of Tekedia Mini-MBA.

Facebook Q1 2021 revenue increased nearly 50% to $26.2 billion, while 5G phone demand and services doubled Apple’s profit to $26.3 billion, with record $89.6 billion revenue. As that happens, Amazon came with a bigger pot. Yes, the e-commerce giant posted $108.52 billion in revenue, or a 44% increase from last year in its first quarter earnings. Google will save more than $1 billion via WFH. From south to north, east to west, there is a great grand party for American tech.

Just imagine: Apple makes what Nigeria will spend as an annual budget (after all the borrowing and considering that execution is never 100%) in 3 months. Do not feel bad for Nigeria but be concerned that we have defaulted to this state of  underperformance.

Yet, there is tomorrow. A moment of great leadership remains a promise.

If you read what Nigeria did  before,  you will see greatness. Yes, if we have continued with the excellence of the early 1960s, we would be hosting our own Apple today. John Nwodo, the leader of Ohaneze, the Igbo pan-cultural group, was an SUG President of University of Ibadan in the heart of Yoruba nation.  A former mayor of Enugu was a man from northern Nigeria who defeated all his Igbo opponents in the heart of Igbo land.

Sometime back, I heard the story of Mallam Umaru Altine, a Hausa man who became the first Mayor of Enugu Municipal Council in 1956.

The story of Malam Umaru itself tells stories — the story of the country we had, the story peace, the story courage, name it.

Fascinated by Mallam Umaru’s story, my good friend, Mohammed Shehu, sent me some details he got about him earlier today.

Mallam Umaru, who hailed from the old Sokoto province, was elected Mayor of Enugu two times! He was at one time Secretary-General of the Zikist Movement and was identified with the NCNC, a Twitter handle, @historicalnigeria, posted.

According to the handle, during election, NCNC decided to nominate Mallam Umaru at the Coal Camp, where he lived. He accepted the nomination, contested and won the election.

People pursued excellence (no tribal coating) until OIL CAME, and then, we folded! Can we rise again as a people?

It is working – the HR Directors are reaching out to us. Yes, we wanted to make Tekedia Mini-MBA to transcend the online world to the meatspace where corporate customers can come at scale. We looked at the options, and decided to buy adverts in PRINT Guardian newspaper for 12 weeks. They run on Fridays and Mondays with one mission: see Tekedia Mini-MBA logo, and get used to it for your workers.

Innovate, Grow & Drive transformation. Capture emerging opportunities, and digitally evolve your business or job, turning disruption into a competitive advantage. Master the concepts of building category-king companies, and advance.

Tekedia Mini-MBA Edition 5 (June 7 – Sept 1, 2021) Opens Registration: Self-paced, Online, 12 weeks, $140 or ?50,000.  

Simply, if the HR Directors see the print logo, the propensity for them to take action for our digital-native school would improve. Since we started running the adverts, many are writing. Yes, atoms work.

Good People, do not neglect the offline space even as you sojourn in the digital space. More people will create wealth offline in Africa than online this year. Yes, you need to be relevant today even as you plot to pivot for tomorrow.

Have an offline strategy even as you run your online one for Africa; rich people in that continent are yet to come online!