In geography, an oasis is an isolated area in a desert, typically surrounding a spring or similar water source, such as a pond or small lake. Oases also provide habitat for animals and even humans if the area is big enough.  In any business, there is an oasis (a product or service) which supports every aspect of that organization. Do you know the oasis in your business?

Your best product is the oasis in your business. Every other product feeds on that best product. If you build your investment around that main product, you will find success, because those investments will have a clear “customer”, and that reduces market risks. In other words, if your new business investments are geared to support the best product, and the best product is doing well, it means the risks on the new investments will be easily managed. Provided the best product continues to do well, demand on the new investment is assured. That is the One Oasis Strategy.

The One Oasis Strategy

Dear Community,

Yesterday (Saturday), our Faculty and the Managing Director of TrustBanc Capital, Mr. Azeez Lawal, was scheduled to lead a Tekedia Live session on Fundraising. But due to a mix-up between our U.S. and Owerri teams, he was left with the wrong Live access login. We sincerely apologize for that mistake to our Faculty and to the whole community.

This week (of Aug 31), we will have 4 sessions to compensate for that blown scheduling. The following Faculty members are scheduled: Azeez Lawal (TrustBanc), Engr Dr Chisom Ezeocha (Shell), Prof Ndubuisi Ekekwe (Tekedia Institute), and Ayodele Adenaike (GIG Logistics). Please visit Week 11 Board for links from Monday at 12 noon WAT.

Regards,

Tekedia Team

Many questions on why iROKOtv may be pausing efforts to grow in Nigeria and Africa. This is part of our course in Tekedia Mini-MBA. As Jason Njoku noted, it comes down to unit economics and marginal cost.  Sorry, I cannot share the class note. But this video will help many.

The Group CEO of Weco Systems, Nnamdi Onyebuchi, a Tekedia Institute Faculty and excitingly my undergraduate classmate in FUTO shared this. One of our members was moved to send this note to him. Nnamdi (trying not to use his nickname, you do not mess up with CEOs!) developed a course on aligning technology investments and strategic business objectives. After his class, I received a note from a Kenyan businessman who joined us.

The man wrote: “Professor, I made a change in my company today; the Head IT now goes to my Head Strategy for direction unlike what we had before”. That change may seem simple but it is a big call, and it is right.

Tekedia Mini-MBA continues to advance business communities.

Good People, we are very happy to announce that the General Manager, Enterprise Marketing of MTN Nigeria, Onyinye Ikenna-Emeka, has joined the Faculty of Tekedia Institute.  She has developed a course on Enterprise Marketing for Tekedia Mini-MBA, a community learning service. Onyinye is a graduate of the University of Calabar (BSc) and University of Manchester Business School (MBA).