In business we like to talk of disruption. Disruption is a word that is used in any strategy document. To grow, you have to disrupt the incumbents by setting a new basis of competition which will help you to take market share from them. The digital camera innovators disrupted companies like Kodak who built their businesses on thin film photography.

Yet, it is not always necessary for a company to disrupt for it to grow. To explain that disruption is not always required for growth, I will use free-range chickens, found in most African villages, to create an analogy. A free-range chicken “is a bird that is allowed constant access to the outdoors, with plenty of fresh vegetation, sunshine and room to exercise”.

This bird does not compete for your time. Unlike dogs and cats, you practically do not invest so much time on free-range chickens. In the morning, they leave the house and in the evening, they return. They feed for themselves!

In business, we can be like chickens. That means we can find new markets and opportunities that may not have to compete with the present ones.

What is your free-range chicken strategy? Learn more on this post.

https://www.tekedia.com/non-disruptive-growth-the-free-range-chicken-analogy/

WorldRemit, the cross-border remittance company, is advancing. Western Union has a real challenge at hand when it comes to remittance into Africa. Founded in 2010,  WorldRemit serves over 4 million customers, covering 90 currencies  in 150 countries. The company is acquiring Sendwave, a rapidly growing app-based remittance company in a cash and stock transaction. Sendwave will continue to operate independently and retain its mobile applications, brand, management, employees and key partners.

This is the number, from the press release: “US $7.5 billion in transfers, generating approximately US $280 million in revenue.”  That is big and this company continues to advance.

In the last 12 months, ending 30 June 2020, WorldRemit and Sendwave have sent approximately US $7.5 billion in transfers, generating approximately US $280 million in revenue. This represents a YoY growth of over 50% for the year ended June 2020 relative to historic combined revenues. On a pro forma basis, the combined company will have over 100 send licences including for every US state, across a network that includes 50+/150+ send/receive countries and almost 8,000 payments corridors, a broad footprint that serves a large, but fragmented $715 billion remittances market that the World Bank estimates is growing at a 10% annual CAGR.

In Tekedia Institute’s Mini-MBA, our focus this week is Media, Branding and Design. Grace Akinosun, CEO of smepeaks begins it with Media, Communications, and PR. Branding and advertising veteran Akachi Ngwu, Eexcutive Director / COO of Luzo Digital Network & Media follows with Branding and Advertising. Kemisola Oloriegbe of  Nigerian Breweries Plc provides insights on how to make sure that product we are branding/adverting is well designed and packaged. Go to the Board.

Sept 2 is the last day to join Tekedia Mini-MBA Edition 3.